Long ago, a wise villager outwitted a greedy ruler with nothing but a chessboard and one grain of rice. One grain on the first square. Two on the second. Four on the third. Doubling, square after square.

By the end of the board, that single grain had multiplied into more rice than the kingdom could hold — enough to feed every hungry mouth for generations.

That's the spirit of $RICE. One grain in your wallet. One small act. Compounded by a community that gives a rice — until it's bigger than any of us.

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