📣 Big brands go crypto!
Tesla, Gucci, Microsoft, Emirates Airlines and even Starbucks now accept crypto payments. From luxury cars and fashion to flights and coffee, digital assets are stepping into everyday life. 🌍✨
While many brands still hesitate due to volatility and regulation, these pioneers are breaking barriers and proving that crypto isn’t niche anymore — it’s real commerce. 🚀
🎯 Want to reach crypto-savvy users?
Run your campaign on slise.xyz and get in front of the audience already paying with digital assets.
Tesla, Gucci, Microsoft, Emirates Airlines and even Starbucks now accept crypto payments. From luxury cars and fashion to flights and coffee, digital assets are stepping into everyday life. 🌍✨
While many brands still hesitate due to volatility and regulation, these pioneers are breaking barriers and proving that crypto isn’t niche anymore — it’s real commerce. 🚀
🎯 Want to reach crypto-savvy users?
Run your campaign on slise.xyz and get in front of the audience already paying with digital assets.
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🧠 Slise Case: COINSBEE — spending crypto without touching fiat
COINSBEE allows users to pay for real goods and services directly with cryptocurrency. The goal of the campaign was to attract paying users from the crypto audience.
The outcome?
• CTR — 0.58%
• CPC — $1.15 with CPM of $6–7
• Web3 performance on par with top-tier Web2 channels
What made the difference?
• Targeting true crypto-degens inside dApps they already use
• Native placements matching on-chain behavior
• Messaging aligned with crypto ideology and daily use cases
Ready for the same results? Launch a campaign with Slise 💎
COINSBEE allows users to pay for real goods and services directly with cryptocurrency. The goal of the campaign was to attract paying users from the crypto audience.
The outcome?
• CTR — 0.58%
• CPC — $1.15 with CPM of $6–7
• Web3 performance on par with top-tier Web2 channels
What made the difference?
• Targeting true crypto-degens inside dApps they already use
• Native placements matching on-chain behavior
• Messaging aligned with crypto ideology and daily use cases
Ready for the same results? Launch a campaign with Slise 💎
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🪒 Best practices: Dollar Shave Club & personality-driven marketing
Dollar Shave Club went beyond selling razors by offering customers a certain attitude. With its legendary ad campaign, “Our blades are fucking great,” the brand turned humor, simplicity, and authenticity into weapons in its battle against corporate giants.
How to use this approach:
✔️ Speak human language.
✔️ One strong idea beats a dozen buzzwords.
✔️ Make customers feel they’re joining something bigger than a product.
⚡️ Your brand can evoke the same vivid emotions.
Slise will help you create your charismatic campaign.
slise.xyz
Dollar Shave Club went beyond selling razors by offering customers a certain attitude. With its legendary ad campaign, “Our blades are fucking great,” the brand turned humor, simplicity, and authenticity into weapons in its battle against corporate giants.
How to use this approach:
✔️ Speak human language.
✔️ One strong idea beats a dozen buzzwords.
✔️ Make customers feel they’re joining something bigger than a product.
⚡️ Your brand can evoke the same vivid emotions.
Slise will help you create your charismatic campaign.
slise.xyz
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🎯 Watch how Slise turns Web3 ideas into impact
Want to see how Web3 ad campaigns actually scale?
In a live 30-minute session, our team will show you:
• Live dashboards with real-time campaign data.
• Powerful targeting options for the Web3 audience.
• Case studies from our top-performing projects.
💬 Book your quick demo now:
calendly.com/slise_demo/30min
Want to see how Web3 ad campaigns actually scale?
In a live 30-minute session, our team will show you:
• Live dashboards with real-time campaign data.
• Powerful targeting options for the Web3 audience.
• Case studies from our top-performing projects.
💬 Book your quick demo now:
calendly.com/slise_demo/30min
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Apple dropped its most human ad yet 🎥
After last year's controversial “Crush” commercial, Apple is once again turning to the art of storytelling. Apple TV's new identity, built on the interplay of light, glass, and real materials, celebrates creativity rather than destroying it.
Everything is filmed using practical effects, without computer graphics, with music by FINNEAS. It is a powerful reminder that technology is meant to enhance, not replace, human involvement ✨
👉 Lesson from Slise: Handmade pulls back the curtain on the brand, revealing the people at its heart.
slise.xyz
After last year's controversial “Crush” commercial, Apple is once again turning to the art of storytelling. Apple TV's new identity, built on the interplay of light, glass, and real materials, celebrates creativity rather than destroying it.
Everything is filmed using practical effects, without computer graphics, with music by FINNEAS. It is a powerful reminder that technology is meant to enhance, not replace, human involvement ✨
👉 Lesson from Slise: Handmade pulls back the curtain on the brand, revealing the people at its heart.
slise.xyz
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🥜 Best practices: Nutter Butter
Nutter Butter is a cookie brand with a history dating back to 1969. In 2024, it sharply changed its positioning and suddenly went viral. The brand launched a series of strange, unsettling, and absurd videos that sparked confusion, memes, and millions of views.
Nutter Butter deliberately moved away from “perfect” content and chose a format that algorithms actively amplify and that resonates with Gen Z audiences. As a result, the brand returned to the center of attention.
What other brands can take from this
✔️ Algorithms amplify content that triggers strong emotional reactions
✔️ An unconventional approach works only when applied consistently
✔️ Brand recognition is built through a clear brand line, even if it polarizes and isn’t meant for everyone
In advertising, it’s important to find a format that both captures attention and solves your brand’s business goals. Slise helps identify such formats and scale them in Web3.
👉 slise.xyz
Nutter Butter is a cookie brand with a history dating back to 1969. In 2024, it sharply changed its positioning and suddenly went viral. The brand launched a series of strange, unsettling, and absurd videos that sparked confusion, memes, and millions of views.
Nutter Butter deliberately moved away from “perfect” content and chose a format that algorithms actively amplify and that resonates with Gen Z audiences. As a result, the brand returned to the center of attention.
What other brands can take from this
✔️ Algorithms amplify content that triggers strong emotional reactions
✔️ An unconventional approach works only when applied consistently
✔️ Brand recognition is built through a clear brand line, even if it polarizes and isn’t meant for everyone
In advertising, it’s important to find a format that both captures attention and solves your brand’s business goals. Slise helps identify such formats and scale them in Web3.
👉 slise.xyz
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🐧 Best practices: Pudgy Penguins & the art of going physical
While most NFT projects were losing popularity, Pudgy Penguins created something tangible, turning digital collectibles into toys that are now sold at Walmart and Amazon.
Their formula for success:
✔️ Web3 brands need offline touchpoints
✔️ IP development is more important than token hype
✔️ A real-world presence creates lasting value
With Slise, a Web3 brand can find its audience both online and offline.
slise.xyz
While most NFT projects were losing popularity, Pudgy Penguins created something tangible, turning digital collectibles into toys that are now sold at Walmart and Amazon.
Their formula for success:
✔️ Web3 brands need offline touchpoints
✔️ IP development is more important than token hype
✔️ A real-world presence creates lasting value
With Slise, a Web3 brand can find its audience both online and offline.
slise.xyz
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🚀 2025’s most effective creatives, ranked by Slise
We found that the most effective creatives this year were built around real-life stories where brands play a natural role.
Top-ranked campaigns include:
– an octopus-man ad from British food delivery service Deliveroo,
– a Coca-Cola campaign from Norway that brightens even the gloomiest days,
– and Desperados commercials with a distinct Latin American vibe.
We also highlighted the strongest performance in a separate AI-driven category.
At Slise, we see creativity as a system where ideas, emotion, and distribution reinforce each other.
In 2026, we’re open to new stories, new brands, and creative work people genuinely want to engage with.
We found that the most effective creatives this year were built around real-life stories where brands play a natural role.
Top-ranked campaigns include:
– an octopus-man ad from British food delivery service Deliveroo,
– a Coca-Cola campaign from Norway that brightens even the gloomiest days,
– and Desperados commercials with a distinct Latin American vibe.
We also highlighted the strongest performance in a separate AI-driven category.
At Slise, we see creativity as a system where ideas, emotion, and distribution reinforce each other.
In 2026, we’re open to new stories, new brands, and creative work people genuinely want to engage with.
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Media is too big
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🧠 New from AI: Apple Turns Photos into 3D Worlds
Apple has released a study and model called SHARP, which can convert a regular 2D photo into a 3D scene in less than a second. The algorithm restores depth, scale, and distance, and then allows you to “look around” the shooting point in real time.
SHARP is already available on GitHub, and users are actively experimenting with it. Examples of transformations of personal photos, landscapes, and even the surface of Venus can be found online.
This is the kind of idea you can easily turn into engaging content.
Apple has released a study and model called SHARP, which can convert a regular 2D photo into a 3D scene in less than a second. The algorithm restores depth, scale, and distance, and then allows you to “look around” the shooting point in real time.
SHARP is already available on GitHub, and users are actively experimenting with it. Examples of transformations of personal photos, landscapes, and even the surface of Venus can be found online.
This is the kind of idea you can easily turn into engaging content.
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🃏 Best practices: Cards Against Humanity
Cards Against Humanity is an example of a brand that built an empire by selling literally nothing while strengthening loyalty, recognition, and sales.
In 2016, during Black Friday, the company asked people to chip in... to dig a hole with no purpose or meaning.
An excavator dug the ground, and people donated to keep the process going. The campaign raised hundreds of thousands of dollars and generated huge media coverage.
Key takeaways:
✔️ Earned media can be more powerful than paid advertising if the idea truly resonates.
✔️ Polarization is not the enemy if you clearly understand who you are not working for.
✔️ Absurdity only works when it comes from the brand's DNA.
Slise helps develop and promote ideas to the point of results, not leaving them at the concept stage.
Cards Against Humanity is an example of a brand that built an empire by selling literally nothing while strengthening loyalty, recognition, and sales.
In 2016, during Black Friday, the company asked people to chip in... to dig a hole with no purpose or meaning.
An excavator dug the ground, and people donated to keep the process going. The campaign raised hundreds of thousands of dollars and generated huge media coverage.
Key takeaways:
✔️ Earned media can be more powerful than paid advertising if the idea truly resonates.
✔️ Polarization is not the enemy if you clearly understand who you are not working for.
✔️ Absurdity only works when it comes from the brand's DNA.
Slise helps develop and promote ideas to the point of results, not leaving them at the concept stage.
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We're going to World Gaming Week! 🎲
From January 18 to 22, the entire global gaming industry will gather in Barcelona for World Gaming Week from ICE. This is the epicenter of the future of iGaming: key technologies, partnerships, gaming and legislation.
Our Managing Director, Eva Oltida Nevraj, will be representing the Slise team at the event. If you will also be in Barcelona, we look forward to meeting you, discussing ideas, and exploring opportunities for collaboration!
See you in Barcelona! 🇪🇸
slise.xyz
From January 18 to 22, the entire global gaming industry will gather in Barcelona for World Gaming Week from ICE. This is the epicenter of the future of iGaming: key technologies, partnerships, gaming and legislation.
Our Managing Director, Eva Oltida Nevraj, will be representing the Slise team at the event. If you will also be in Barcelona, we look forward to meeting you, discussing ideas, and exploring opportunities for collaboration!
See you in Barcelona! 🇪🇸
slise.xyz
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🔥 $450K ad campaign with a $1 design
Kalshi placed an ad on the Sphere in Las Vegas, which costs about $450,000 per day. Instead of complex creativity, they showed a simple visual image: a branded green background and handwritten text saying “Download Kalshi.”
Kanye West used a similar tactic during the Super Bowl. He bought about $7 million worth of advertising space for 30 seconds, showing a simple video shot on an iPhone with a call to action. This simple call to action brought in about $19.3 million in sales in one day.
It's a simple technique that sparks discussion on social media and in the media, increasing reach. Slise helps brands find exactly these kinds of solutions.
slise.xyz
Kalshi placed an ad on the Sphere in Las Vegas, which costs about $450,000 per day. Instead of complex creativity, they showed a simple visual image: a branded green background and handwritten text saying “Download Kalshi.”
Kanye West used a similar tactic during the Super Bowl. He bought about $7 million worth of advertising space for 30 seconds, showing a simple video shot on an iPhone with a call to action. This simple call to action brought in about $19.3 million in sales in one day.
It's a simple technique that sparks discussion on social media and in the media, increasing reach. Slise helps brands find exactly these kinds of solutions.
slise.xyz
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👀 When Low CPA becomes a growth trap
Most agencies evaluate marketing success solely based on the cost per lead. But metrics without context mean nothing for real business growth.
At Slise, we dive deeper:
📊 Uncover where revenue is leaking
🔍 Identify which channels truly perform
🚀 Reveal faster, cheaper growth opportunities
Real success is marketing’s impact on revenue. Slise aligns campaigns with real business goals.
slise.xyz
Most agencies evaluate marketing success solely based on the cost per lead. But metrics without context mean nothing for real business growth.
At Slise, we dive deeper:
📊 Uncover where revenue is leaking
🔍 Identify which channels truly perform
🚀 Reveal faster, cheaper growth opportunities
Real success is marketing’s impact on revenue. Slise aligns campaigns with real business goals.
slise.xyz
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