🎯 A/B is Dead: How MAADS Tests Creativity in Real Time
Traditional split testing can't keep up with today's audience. Instead of waiting weeks for results, we develop ideas as quickly as user behavior changes.
🔍 Here's how it works:
Dynamic cycles
Campaigns adapt in real time based on real-time engagement data.
Continuous iteration
Creatives evolve automatically, not manually.
Cross-channel insights
Trends on one platform drive performance on another.
Human-AI synergy
Strategy combines with machine learning for faster wins.
MAADS helps Web3 brands test, refine, and scale creative ideas in real time.
maads.com
Traditional split testing can't keep up with today's audience. Instead of waiting weeks for results, we develop ideas as quickly as user behavior changes.
🔍 Here's how it works:
Dynamic cycles
Campaigns adapt in real time based on real-time engagement data.
Continuous iteration
Creatives evolve automatically, not manually.
Cross-channel insights
Trends on one platform drive performance on another.
Human-AI synergy
Strategy combines with machine learning for faster wins.
MAADS helps Web3 brands test, refine, and scale creative ideas in real time.
maads.com
🔥5❤3👌2
💡 Why Media Is the New Liquidity for Web3 Projects
In Web3, where attention is capital, your media presence is an asset that determines value and trust on par with tokens.
Visibility creates velocity: constant exposure accelerates listings, partnerships, and user growth.
Narrative builds valuation: strong storytelling attracts investors before the chart does.
Communities follow attention: liquidity flows where the audience already is.
Silence kills momentum: if you're not in the feed, you're not in the game.
MAADS turns visibility into real project growth through media strategies.
maads.com
In Web3, where attention is capital, your media presence is an asset that determines value and trust on par with tokens.
Visibility creates velocity: constant exposure accelerates listings, partnerships, and user growth.
Narrative builds valuation: strong storytelling attracts investors before the chart does.
Communities follow attention: liquidity flows where the audience already is.
Silence kills momentum: if you're not in the feed, you're not in the game.
MAADS turns visibility into real project growth through media strategies.
maads.com
❤4👍4🔥3
Media is too big
VIEW IN TELEGRAM
Kalshi pushes boundaries with AI created NBA campaign 🏀
A $2,000 AI commercial aired during the NBA Finals is changing how brands think about production.
Kalshi’s “world’s gone mad” ad was created entirely with Google’s Veo and Gemini in just three days, generating over 20 million impressions.
At MAADS, we’re watching this shift closely. AI can generate frames, but meaning, context, and culture still come from people.
A $2,000 AI commercial aired during the NBA Finals is changing how brands think about production.
Kalshi’s “world’s gone mad” ad was created entirely with Google’s Veo and Gemini in just three days, generating over 20 million impressions.
At MAADS, we’re watching this shift closely. AI can generate frames, but meaning, context, and culture still come from people.
🔥6❤3👍3
This media is not supported in your browser
VIEW IN TELEGRAM
Together, we don’t follow trends — we define them 🔥
❤4👍2🔥1
Media is too big
VIEW IN TELEGRAM
🎄 LEGO knows how to create holiday magic
In its new Christmas film, the brand brings together three generations and hundreds of worlds. The LEGO universe unites Star Wars, Ninjago, Friends, and Wicked in one song.
It's rare for an ad to resonate with boomers, millennials, and zoomers alike, but LEGO does it effortlessly.
Connecting generations sells, especially when it sounds like childhood ✨
In its new Christmas film, the brand brings together three generations and hundreds of worlds. The LEGO universe unites Star Wars, Ninjago, Friends, and Wicked in one song.
It's rare for an ad to resonate with boomers, millennials, and zoomers alike, but LEGO does it effortlessly.
Connecting generations sells, especially when it sounds like childhood ✨
🎉3❤1👍1
Media is too big
VIEW IN TELEGRAM
MAADS turns creative power into data-driven Web3 results. ⚡️
👍2❤1🔥1
💥 MAADS Arsenal: Your Web3 Growth Engine
Our platforms provide brands with everything they need to scale and conquer the market with unprecedented precision.
⚡ Slise — Web3 ad network with wallet-level targeting.
⚡ AADS — platform for founders who value full control over campaigns.
⚡ Metabay — curated marketplace for brands and creators.
Combined into a powerful growth tool for ambitious projects.
Our platforms provide brands with everything they need to scale and conquer the market with unprecedented precision.
⚡ Slise — Web3 ad network with wallet-level targeting.
⚡ AADS — platform for founders who value full control over campaigns.
⚡ Metabay — curated marketplace for brands and creators.
Combined into a powerful growth tool for ambitious projects.
👍3❤2🔥1
🚀 MAADS Case: PR and Display ADs for a CLAPS
MAADS helped place press releases on five platforms, which attracted new customers, and conducted a banner advertising campaign on the AADS advertising network using banners specially designed for the client.
📈 The result: over 24M monthly impressions and campaign CPM as low as $0.03.
This is what MAADS innovation looks like, backed by real action.
MAADS helped place press releases on five platforms, which attracted new customers, and conducted a banner advertising campaign on the AADS advertising network using banners specially designed for the client.
📈 The result: over 24M monthly impressions and campaign CPM as low as $0.03.
This is what MAADS innovation looks like, backed by real action.
👍2❤1🔥1
🎯 Why adaptive advertising works better
The same campaign rarely delivers the same results across an entire audience.
→ For users who are just entering Web3, clarity and security matter most.
→ For experienced market participants, fees, terms, and concrete numbers are what count.
MAADS helps brands move away from one-size-fits-all approaches and build campaigns for different audience segments. Creatives adapt to context while the brand’s visual identity remains consistent.
Well-configured analytics make it easy to see what works and adjust campaigns in time.
This is how marketing moves beyond templates and starts driving real results.
Trust your growth to MAADS 🚀
maads.com
The same campaign rarely delivers the same results across an entire audience.
→ For users who are just entering Web3, clarity and security matter most.
→ For experienced market participants, fees, terms, and concrete numbers are what count.
MAADS helps brands move away from one-size-fits-all approaches and build campaigns for different audience segments. Creatives adapt to context while the brand’s visual identity remains consistent.
Well-configured analytics make it easy to see what works and adjust campaigns in time.
This is how marketing moves beyond templates and starts driving real results.
Trust your growth to MAADS 🚀
maads.com
👍3❤2🔥2
🎲 MAADS Case: Large-Scale Banner Campaign for BC Game
The MAADS team helped BC Game achieve maximum reach in the crypto and gambling verticals at minimal cost per impression, with no traffic volume restrictions.
To work with a large number of platforms and control the economics of placements, we launched a banner campaign through the AADS advertising network, using a hybrid CPA + CPD model.
📈 Result: over 8.67 billion views per month, 3 million clicks per month at a CPM of $0.04.
MAADS can handle both huge campaigns and specific tasks. Contact us and we'll find the best solution for your project.
The MAADS team helped BC Game achieve maximum reach in the crypto and gambling verticals at minimal cost per impression, with no traffic volume restrictions.
To work with a large number of platforms and control the economics of placements, we launched a banner campaign through the AADS advertising network, using a hybrid CPA + CPD model.
📈 Result: over 8.67 billion views per month, 3 million clicks per month at a CPM of $0.04.
MAADS can handle both huge campaigns and specific tasks. Contact us and we'll find the best solution for your project.
❤4👍3🔥3
📊 Beyond CTR: How Brands Measure Real Advertising Impact
CTR only shows that someone clicked on an ad. It doesn’t explain what happened next. To understand campaign impact, brands look at user behavior after the click.
⏱ Engagement rate
Measured through time on page, scroll depth, and on-page actions. If users leave immediately, a high CTR doesn’t mean much. This is reflected in bounce rate, which shows how many users exited without interacting.
🧠 Brand recall & brand lift
Measured through post-view surveys, brand lift studies, and growth in branded search queries. These metrics answer a simple question: did people remember the brand?
🎯 Conversion quality
It’s not only about how many users converted, but what they did afterward. Do they return? Metrics like repeat visits, retention, and LTV help identify the real value of acquired users.
If you want to see real results from advertising for your brand, we at MAADS help you get there.
maads.com
CTR only shows that someone clicked on an ad. It doesn’t explain what happened next. To understand campaign impact, brands look at user behavior after the click.
⏱ Engagement rate
Measured through time on page, scroll depth, and on-page actions. If users leave immediately, a high CTR doesn’t mean much. This is reflected in bounce rate, which shows how many users exited without interacting.
🧠 Brand recall & brand lift
Measured through post-view surveys, brand lift studies, and growth in branded search queries. These metrics answer a simple question: did people remember the brand?
🎯 Conversion quality
It’s not only about how many users converted, but what they did afterward. Do they return? Metrics like repeat visits, retention, and LTV help identify the real value of acquired users.
If you want to see real results from advertising for your brand, we at MAADS help you get there.
maads.com
🔥3❤2👍1
💎 How generations are changing marketing in Web3
To understand how different audiences perceive Web3, we spoke with Eva O. Nevraj, Managing Director at MAADS.
→ Generation X remains one of the most solvent groups.
They use crypto as an alternative to traditional finance and value clear logic, simple interfaces, and transparent terms. Trust and usability come first.
→ Millennials see Web3 as an extension of their lifestyle.
For them, crypto projects are ecosystems where philosophy, community, and belonging matter. Brands need engaging content and a clear bridge between Web2 and Web3.
→ Generation Z plays by different rules.
They are Web3-native: crypto, NFTs, and on-chain mechanics are their natural environment.
Decisions are impulsive and social, shaped by platforms, communities, and content. They trust creators and memes, while corporate language is quickly rejected.
👉 maads.com
To understand how different audiences perceive Web3, we spoke with Eva O. Nevraj, Managing Director at MAADS.
→ Generation X remains one of the most solvent groups.
They use crypto as an alternative to traditional finance and value clear logic, simple interfaces, and transparent terms. Trust and usability come first.
→ Millennials see Web3 as an extension of their lifestyle.
For them, crypto projects are ecosystems where philosophy, community, and belonging matter. Brands need engaging content and a clear bridge between Web2 and Web3.
→ Generation Z plays by different rules.
They are Web3-native: crypto, NFTs, and on-chain mechanics are their natural environment.
Decisions are impulsive and social, shaped by platforms, communities, and content. They trust creators and memes, while corporate language is quickly rejected.
👉 maads.com
❤2👍2🔥2
🎯 The Real Marketing Shifts of 2026
→ In 2026, AI becomes the operating environment in which creativity, media buying, analytics, and optimization work.
If AI is not integrated into your project processes, your business simply operates slower than the market.
→ Video will also change its role in 2026, becoming a direct interaction with your product.
Shoppable formats, interactivity, live mechanics, and built-in purchase triggers will make video part of the funnel.
→ In 2026, data stops being a background resource and becomes a competitive advantage.
Brands that know how to use behavioral signals gain clearer insights and stronger control over performance. The focus shifts from volume to relevance.
The MAADS team brings marketing together to form a cohesive system, creating measurable results for your project.
maads.com
→ In 2026, AI becomes the operating environment in which creativity, media buying, analytics, and optimization work.
If AI is not integrated into your project processes, your business simply operates slower than the market.
→ Video will also change its role in 2026, becoming a direct interaction with your product.
Shoppable formats, interactivity, live mechanics, and built-in purchase triggers will make video part of the funnel.
→ In 2026, data stops being a background resource and becomes a competitive advantage.
Brands that know how to use behavioral signals gain clearer insights and stronger control over performance. The focus shifts from volume to relevance.
The MAADS team brings marketing together to form a cohesive system, creating measurable results for your project.
maads.com
❤3👍2🔥2
See MAADS at World Gaming Week! 🎲
World Gaming Week brings the global gaming industry to Barcelona from January 18 to 22. Technologies, partnerships, gaming, and regulation, all the key forces shaping the future of iGaming will be discussed here.
Eva Oltida Nevraj, Managing Director of MAADS, will be attending World Gaming Week.
If you will also be in Barcelona, we look forward to meeting you, discussing ideas, and exploring opportunities for collaboration!
maads.com
World Gaming Week brings the global gaming industry to Barcelona from January 18 to 22. Technologies, partnerships, gaming, and regulation, all the key forces shaping the future of iGaming will be discussed here.
Eva Oltida Nevraj, Managing Director of MAADS, will be attending World Gaming Week.
If you will also be in Barcelona, we look forward to meeting you, discussing ideas, and exploring opportunities for collaboration!
maads.com
🔥3❤2👍2
🔥 Book Your Free MAADS Demo!
This is an excellent opportunity to analyze what is missing in your current sales funnel and show you how leading cryptocurrency projects are growing quickly, intelligently, and profitably.
✅ Real growth strategies that work in crypto
✅ Learn how your brand can stand out in a saturated market
✅ Actionable insights tailored to your goals
🚀 Request your personalized MAADS demo now at calendly.com and our team will be in touch ASAP!
This is an excellent opportunity to analyze what is missing in your current sales funnel and show you how leading cryptocurrency projects are growing quickly, intelligently, and profitably.
✅ Real growth strategies that work in crypto
✅ Learn how your brand can stand out in a saturated market
✅ Actionable insights tailored to your goals
🚀 Request your personalized MAADS demo now at calendly.com and our team will be in touch ASAP!
❤2👍2🔥1
✨ MAADS Case: Hypergrowth campaign for Limitless Exchange
The MAADS team helped Limitless Exchange reach a retail DeFi audience in several regions, ensuring high engagement for a niche DEX product with low brand awareness.
To promote a complex product with no trading limits and non-standard use cases, we built a campaign through web3-native and AI-oriented platforms. The focus was on clear value propositions and understandable explanations of the benefits for crypto-native users.
📈 Result: CTR — 2.40%, CPM — $10.90, 4 creatives tested.
MAADS works with both hypergrowth campaigns and complex products in the early stages. Contact us and our team will select a strategy tailored to your market and audience.
maads.com
The MAADS team helped Limitless Exchange reach a retail DeFi audience in several regions, ensuring high engagement for a niche DEX product with low brand awareness.
To promote a complex product with no trading limits and non-standard use cases, we built a campaign through web3-native and AI-oriented platforms. The focus was on clear value propositions and understandable explanations of the benefits for crypto-native users.
📈 Result: CTR — 2.40%, CPM — $10.90, 4 creatives tested.
MAADS works with both hypergrowth campaigns and complex products in the early stages. Contact us and our team will select a strategy tailored to your market and audience.
maads.com
❤1👍1🔥1