On November 2–4, more than 100 speakers and representatives from 10+ countries will gather in Ufa to discuss how to move from cultural exchange to a full-fledged market of joint creative products. The programme is built around three strategic tracks and four thematic platforms.
Three tracks — three levels of conversation
On global competition for the consumer, where the advantage belongs to markets that maintain a balance between technology, meaning, and values. The focus is on the development of generative AI, digital sovereignty, the export of domestic solutions, and cooperation with the CIS countries and the Global South.
On how cultural diversity becomes more than a market advantage and turns into the foundation for authentic products. Here we will discuss the creative potential of territories, domestic tourism, the promotion of local brands, and the ideology of care.
«The Creative Entrepreneur – Co-Author of the Future»
This one puts people at the center of the economy of meaning: the competencies of the future, AI literacy, authors’ responsibility for the meanings they create, and the way design, music, and film shape behavior and worldview.
Four thematic platforms, four professional contexts
The main plenary session: «Russia and Eurasia: United by Values». Participants will discuss the principle of «cultural sovereignty through openness»: preserving national identity while engaging as equals with partner countries.
The programme also includes the Creative Expo, film premieres with discussions, a lecture series on intellectual property, and an extensive cultural programme on November 4.
#RCWEurasia #CreativeEconomy #Ufa #Eurasia
@creativecontext
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