Negative churn is an incredibly attractive characteristic of a SaaS company because it means that customer accounts are like high-yield savings accounts. Every month, more money comes in, without much effort. This is a powerful effect and can fuel SaaS companies…

[Note from the author: See an update to the thinking presented in these articles in my more recent writing on A Quantitative Approach to…

Split-testing is a core lean startup discipline, and it's one of those rare topics that comes up just as often in a technical context as in...

About 6 months ago, we noticed people were wasting time in their inbox. So we had the idea of Drag and we decided it was a good idea. But an idea isn’t en…

A lot of the advice we give startups is tactical; meant to be helpful on a day
to day or week to week basis. But some advice is more fundamental. We’ve
collected here what we at YC consider the most important, most transformative
advice for startups. Whether…

Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.

Founders are increasingly pointing to Asia when asked for an example of a
product they aspire to create, and WeChat is very often that aspirational
product. My friend and former colleague Connie Chan
[https://twitter.com/conniechan?lang=en] described WeChat…

Главный редактор медийной платформы для предпринимателей «Вебсарафан» Никита Ларионов узнал у экспертов, что делать, если подписчики вдруг перестали открывать письма продающей рассылки.

Microinteractions convey system status, support error prevention, and communicate brand. They are initiated by a trigger, are single-purpose, and can make the experience engaging.

ProductSense, 15-16 марта 2018
Докладчик: Давид Зохрабян, Facebook, Product Growth Manager, Russia
Тема: Понять, определить, реализовать - Product Management культура в Facebook

https://bit.ly/ps2018_yt - Обмен опытом, новые знания, полезные знакомства. ProductSense’18…