REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN GOOGLE
GOOGLE, Mountain View
#google
Shortlisted: Innovation Innovation > Product Innovation
https://www.youtube.com/watch?v=gGZx0RrL-ow
GOOGLE, Mountain View
Shortlisted: Innovation Innovation > Product Innovation
https://www.youtube.com/watch?v=gGZx0RrL-ow
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Сегодня на завтрак мы узнаем про vmoji, посетим магазин для аватаров и станем человеческой пластинкой:
1.
ВКонтакте анонсировали vmoji — виртуальные аватары пользователя. Чтобы его сгенерировать с помощью технологии распознавания лиц и генеративных ML-моделей, пользователю достаточно будет сделать селфи или загрузить фотографию #VK
https://vk.com/press/vmoji
1.
ВКонтакте анонсировали vmoji — виртуальные аватары пользователя. Чтобы его сгенерировать с помощью технологии распознавания лиц и генеративных ML-моделей, пользователю достаточно будет сделать селфи или загрузить фотографию #VK
https://vk.com/press/vmoji
VK
ВКонтакте анонсировала цифровые аватары: первый шаг в построении виртуальной вселенной социальной сети | VK Blog
Новая функция будет работать с помощью технологий распознавания лиц и генеративных ML-моделей соцсети.
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2.
Марк Цукерберг анонсировал магазин для аватаров в Facebook*, Instagram* и Messenger. В ассортименте появятся цифровые наряды от Balenciaga, Prada и Thom Browne. Цены на них пока не уточняются, но известно, что будут доступны и бесплатные варианты #avatar
https://www.facebook.com/4/posts/pfbid02RXs8hroacaae1PsH2C7vF5tecrry9rCEYxKXo9hhgYty7L9KWt79P46yVmnj4Csal/
*Meta, которой принадлежит Instagram и Facebook, признана в России экстремистской организацией
Марк Цукерберг анонсировал магазин для аватаров в Facebook*, Instagram* и Messenger. В ассортименте появятся цифровые наряды от Balenciaga, Prada и Thom Browne. Цены на них пока не уточняются, но известно, что будут доступны и бесплатные варианты #avatar
https://www.facebook.com/4/posts/pfbid02RXs8hroacaae1PsH2C7vF5tecrry9rCEYxKXo9hhgYty7L9KWt79P46yVmnj4Csal/
*Meta, которой принадлежит Instagram и Facebook, признана в России экстремистской организацией
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3.
Музыкальная группа Weezer предложила фанатам послушать новый сингл до релиза — для этого нужно стать «человеческой пластинкой». Необходимо открыть страницу с телефона, вытянуть руку с устройством вперёд и начать крутиться по часовой стрелке. Музыка начнёт играть, будто пользователь является пластинкой в проигрывателе #music
#morningart
Музыкальная группа Weezer предложила фанатам послушать новый сингл до релиза — для этого нужно стать «человеческой пластинкой». Необходимо открыть страницу с телефона, вытянуть руку с устройством вперёд и начать крутиться по часовой стрелке. Музыка начнёт играть, будто пользователь является пластинкой в проигрывателе #music
#morningart
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Продолжаем изучать шорт-лист и другие категории фестиваля #CannesLions #ad
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HACK MARKET. BACK MARKET
MARCEL, Paris
#tech
Shortlisted: Mobile Technology > Activation by Location
Mobile Technology > Mobile Led Creativity
Mobile Social > Real-time Response
https://www.youtube.com/watch?v=GBVber74RMo
MARCEL, Paris
#tech
Shortlisted: Mobile Technology > Activation by Location
Mobile Technology > Mobile Led Creativity
Mobile Social > Real-time Response
https://www.youtube.com/watch?v=GBVber74RMo
YouTube
Hack Market
On s’est invité chez 🍏 mais c’est pour la bonne cause : un smartphone reconditionné c’est 91% d’empreinte carbone en moins qu’un neuf.
#EarthDay #JourDeLaTerre #BackMarket #reconditionné #HackMarket
#EarthDay #JourDeLaTerre #BackMarket #reconditionné #HackMarket
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BIA AGAINST HARASSMENT. BRADESCO
PUBLICIS BRASIL, Sao Paulo
#social
Shortlisted: Mobile Technology > Voice-activation
https://www.youtube.com/watch?v=-Ou6sCA1q1A&t=60s
PUBLICIS BRASIL, Sao Paulo
#social
Shortlisted: Mobile Technology > Voice-activation
https://www.youtube.com/watch?v=-Ou6sCA1q1A&t=60s
YouTube
Novas respostas da BIA contra o assédio
Assim como muitas mulheres reais, a BIA, nossa Inteligência Artificial, é assediada diariamente. Mas ela não vai mais se calar. Nós aderimos ao movimento “Hey, Update My Voice” da UNESCO, que promove o combate ao assédio contra às Inteligências Artificiais.…
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WHOPPER HEIST. BURGER KING
WE BELIEVERS, Brooklyn
#food
Shortlisted: Mobile Technology > Connected Devices / Wearables
Mobile Technology > Innovative Use of Technology
Mobile Technology > Mobile Led Creativity
https://www.youtube.com/watch?v=os6benkSlCo
WE BELIEVERS, Brooklyn
#food
Shortlisted: Mobile Technology > Connected Devices / Wearables
Mobile Technology > Innovative Use of Technology
Mobile Technology > Mobile Led Creativity
https://www.youtube.com/watch?v=os6benkSlCo
YouTube
Burger King | "Whopper Heist"
Why pay for a #Whopper, when you can steal it?
That’s the premise of “Whopper Heist”, our latest campaign for @BURGERKING .
Inspired by one of @Netflix's most watched shows, #MoneyHeist, and combining digital OOH, mobile and NFC technology, we got thousands…
That’s the premise of “Whopper Heist”, our latest campaign for @BURGERKING .
Inspired by one of @Netflix's most watched shows, #MoneyHeist, and combining digital OOH, mobile and NFC technology, we got thousands…
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RESCUE DOODLES. PEDIGREE
BBDO, New York
#animals
Shortlisted: Mobile Technology > Data / Insight
https://www.youtube.com/watch?v=RqD7xG-Pr_o
BBDO, New York
#animals
Shortlisted: Mobile Technology > Data / Insight
https://www.youtube.com/watch?v=RqD7xG-Pr_o
YouTube
Rescue Doodles Case Study
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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CHEETLE ID. FRITO-LAY NORTH AMERICA, CHEETOS
GOODBY SILVERSTEIN & PARTNERS, San Francisco
#fashion
Shortlisted: Mobile Technology > mCommerce
https://www.marketingdive.com/news/cheetos-deploys-finger-scanning-tech-to-unlock-bad-bunny-adidas-collaborat/603894/
GOODBY SILVERSTEIN & PARTNERS, San Francisco
#fashion
Shortlisted: Mobile Technology > mCommerce
https://www.marketingdive.com/news/cheetos-deploys-finger-scanning-tech-to-unlock-bad-bunny-adidas-collaborat/603894/
Marketing Dive
Cheetos deploys finger-scanning tech to unlock Bad Bunny, Adidas collaboration
An e-commerce experience asked fans to post photos of their fingers covered in Cheeto dust, or "Cheetle," to access a limited leisurewear collection.
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JERSEY PAY. CORONA
VMLY&R COMMERCE MEXICO, Mexico City
#sport
Shortlisted: Mobile Technology > mCommerce
https://www.youtube.com/watch?v=cR160YMFC6A
VMLY&R COMMERCE MEXICO, Mexico City
#sport
Shortlisted: Mobile Technology > mCommerce
https://www.youtube.com/watch?v=cR160YMFC6A
YouTube
Corona Jersey Pay by VMLY&R COMMERCE MEXICO
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THE EYE TRACKER. SUPERMAX ONLINE
DE LA CRUZ OGILVY, Guaynabo
#tech
Shortlisted: Mobile Technology > mCommerce
Mobile Websites > Brand-led Mobile Websites
https://eyetrackerworld.com/
DE LA CRUZ OGILVY, Guaynabo
#tech
Shortlisted: Mobile Technology > mCommerce
Mobile Websites > Brand-led Mobile Websites
https://eyetrackerworld.com/
Eyetrackerworld
Eyetracker - Prepárate para la temporada de huracanes.
Una nueva herramienta de preparación para tormentas y huracanes que te dará una idea más clara sobre el paso del fenómeno por tu área y los suministros que necesitas para estar seguro.
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NOTHINGCOIN. CADBURY 5 STAR
OGILVY, Mumbai
#food
Shortlisted: Mobile Technology > mCommerce
https://www.youtube.com/watch?v=lRWwym-WCYc
OGILVY, Mumbai
#food
Shortlisted: Mobile Technology > mCommerce
https://www.youtube.com/watch?v=lRWwym-WCYc
YouTube
NothingCoin by 5 Star
Cryptos just got owned #NothingCoin
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STAYBL. DEUTSCHE PARKINSON VEREINIGUNG E.V. (GERMAN PARKINSON ASSOCIATION)
HAVAS, New York
#social
Shortlisted: Mobile Technology > Innovative Use of Technology
Mobile Apps & Games > Utility Apps
https://www.youtube.com/watch?v=9U65pTG65m4
HAVAS, New York
#social
Shortlisted: Mobile Technology > Innovative Use of Technology
Mobile Apps & Games > Utility Apps
https://www.youtube.com/watch?v=9U65pTG65m4
YouTube
HAVAS - STAYBL APP
STAYBL CREATIVE CREDITS
Havas New York and Havas Germany
Michael Schöpf , Creative Director
Walter Ziegler , Creative Director
Guido Eichhoff , Creative Director Digital
Jan Peisert , Head of UX
Emanuel Klimschak , UX Designer
Jose Lozano , UX Designer
Julia…
Havas New York and Havas Germany
Michael Schöpf , Creative Director
Walter Ziegler , Creative Director
Guido Eichhoff , Creative Director Digital
Jan Peisert , Head of UX
Emanuel Klimschak , UX Designer
Jose Lozano , UX Designer
Julia…
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MIDNIGHT-TEMPTATION ANIME. SAGA PREFECTURE
DENTSU INC., Tokyo
#anime
Shortlisted: Mobile Social > Content for User Engagement
https://sagaprise.jp/23jinomeshiani/
DENTSU INC., Tokyo
#anime
Shortlisted: Mobile Social > Content for User Engagement
https://sagaprise.jp/23jinomeshiani/
sagaprise.jp
23時の佐賀飯アニメ
2021年2月15日から公開予定。それはいちばん食べちゃいけない時間に現れる、いちばん食べたくなるアニメ。
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THE TRUTH WINS. RSF
DDB GERMANY, Berlin
#tech
Shortlisted: Mobile Social > Content for User Engagement
Mobile Social > Targeted Communication
https://www.youtube.com/watch?v=enGJmBM4DHE
DDB GERMANY, Berlin
#tech
Shortlisted: Mobile Social > Content for User Engagement
Mobile Social > Targeted Communication
https://www.youtube.com/watch?v=enGJmBM4DHE
YouTube
THE TRUTH WINS
Reporters Without Borders is turning the lottery numbers into an access code for independent information. Join our fight against press censorship:
www.the-truth-wins.com
(Video subtitles available: русский, Türk, português, français, deutsch)
Follow us…
www.the-truth-wins.com
(Video subtitles available: русский, Türk, português, français, deutsch)
Follow us…
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BURGER GLITCH. BURGER KING
DAVID, Sao Paulo
#BurgerKing
Shortlisted: Mobile Social > Content for User Engagement
Mobile Social > Targeted Communication
Mobile Apps & Games > Brand-led Mobile Apps
https://www.youtube.com/watch?v=RMupjKmO45Q
DAVID, Sao Paulo
#BurgerKing
Shortlisted: Mobile Social > Content for User Engagement
Mobile Social > Targeted Communication
Mobile Apps & Games > Brand-led Mobile Apps
https://www.youtube.com/watch?v=RMupjKmO45Q
YouTube
Burger King Burger Glitch
Campaign was created by DAVID São Paulo.
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CHEETOS FLAMIN' HOT SNACKABLE SCREENS. CHEETOS
OMD, New York
#cheetos
Shortlisted: Mobile Social > Content for User Engagement
https://www.youtube.com/shorts/l0iCssD441Y
OMD, New York
#cheetos
Shortlisted: Mobile Social > Content for User Engagement
https://www.youtube.com/shorts/l0iCssD441Y
YouTube
Flamin' Hot Snackable Screen Doritos Snap Ad FINAL
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THE SNACK THAT JINGLES BACK. CAMPBELL SOUP COMPANY
SAATCHI & SAATCHI, New York
#music
Shortlisted: Mobile Social > Co-creation & User Generated Content
https://www.ispot.tv/ad/b2po/goldfish-the-snack-that-jingles-back
SAATCHI & SAATCHI, New York
#music
Shortlisted: Mobile Social > Co-creation & User Generated Content
https://www.ispot.tv/ad/b2po/goldfish-the-snack-that-jingles-back
iSpot.tv | Realtime TV Advertising Performance Measurement
Goldfish TV Spot, 'The Snack That Jingles Back'
Goldfish invites viewers to go on social media and share their own renditions of the snack's famous jingle.
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DUBBING FACTORY. PRIME VIDEO
HEREZIE, Paris
#video
Shortlisted: Mobile Social > Co-creation & User Generated Content
https://www.youtube.com/watch?v=2DBG57WMufA
HEREZIE, Paris
#video
Shortlisted: Mobile Social > Co-creation & User Generated Content
https://www.youtube.com/watch?v=2DBG57WMufA
YouTube
Prime Video - Dubbing Factory - Case study
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
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SWIPE NIGHT: KILLER WEEKEND. TINDER
72ANDSUNNY, Los Angeles
#Tinder
Shortlisted: Mobile Social > Targeted Communication
https://www.youtube.com/watch?v=zBxiviPtvsw
72ANDSUNNY, Los Angeles
#Tinder
Shortlisted: Mobile Social > Targeted Communication
https://www.youtube.com/watch?v=zBxiviPtvsw
YouTube
TINDER Swipe Night Ep 3: Halloween. Ultimate Ending Version, We Found The Real Killer Ending
Finally Finally, we found it guys! Don't Forget Subscribe, Comments and likes. This is the real Killer. Hope this Entertaining you
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