Instagram hits 3 billion monthly active users. Meta is redesigning the app to make Reels the default content feed to compete in the short-form video war.

Meta has launched Vibes, a new platform for creating and sharing AI-generated short videos. It's an all-in-one app that rivals TikTok and Instagram Reels.

Meta launches Content Protection to fight Reels theft. Creators can now Track (add attribution) or Block unauthorized reposts of their Facebook Reels on both Instagram and Facebook.

Instagram launches "Your Algorithm" for Reels, allowing users to see and tune their content preferences with keywords—a move toward TikTok-style personalization.