The UK's CMA gave Google Strategic Market Status (SMS) over its 90% search dominance. The designation grants the regulator new powers to mandate changes in Google's search and AI services.

To avoid multi-billion-dollar EU fines, Google is reportedly redesigning its search results to prevent self-preferencing, displaying rivals like Expedia equally to its own Flights and Hotels services.

Google officially terminated its Privacy Sandbox initiative due to low adoption of its new ad technologies (FLoC, Topics API). The decision marks the end of Google's plan to replace third-party cookies in Chrome.

The UK's CMA breaks from the EU, opting for "voluntary commitments" over forced sideloading for Apple and Google. Is this pragmatism or a lack of teeth?

Google challenges UK CMA search mandates, proposing a "central switch" over choice screens and a new AI Overview opt-out for publishers. Read the 2026 update.