We generally assume that the world is becoming a better place every year. But when it comes to individual freedoms, the opposite is true. Most studies show humanity is now less free than several years ago.

20 years ago we had decentralized Internet and a relatively unrestricted banking system. Today, Apple and Google censor information and apps on our phones while Visa and Mastercard limit what goods and services we can pay for. Every year we give up more power and control over our lives to a handful of unaccountable corporate executives we didn't elect.

Most of us willingly carry tracking devices – our phones – and allow corporations to use our private data to target us with content that keeps us distracted with low-quality entertainment. Unlike 20 years ago, we are now surrounded by surveillance cameras, which in countries like China use AI to make sure nobody can hide.

In 2017, China overtook the US as the largest economy in the world by purchasing power, showing the world that individual freedoms are not required for economic development. Looking at China's success, more countries become authoritarian, curbing essential human rights such as freedom of speech, movement and assembly.

Who is going to fix it?

The most active and creative minds of our generation are too busy playing in the rapidly shrinking sandbox called "free enterprise" or producing digital content to keep everyone else glued to their devices for longer. The rest seem to be too distracted with the abundance of cheap digital entertainment to critically assess the trend and take action.

Watching this, I wonder what will become the legacy of our generation. Will we go down in history as those who let free societies turn into dystopian nightmares? Or will we be remembered as those who defended the freedoms that previous generations fought so hard to win?

The mind is our most powerful tool. There's nothing it can't do. According to numerous studies, it actively generates new ideas even when we rest or do nothing. Often we can come up with solutions to difficult problems simply after a full night's sleep.

Just as our physical state depends on what we feed to our bodies, our mental state depends on the quality of information we feed to our brain. If we nourish our brain with real-life data that allows it to solve fundamental problems, it will process this data in the background and come up with unexpected solutions.

It is unfortunate that most people prefer to feed their minds not with real-life facts that can let us change the world, but with random Netflix series or TikTok videos. On a deep level, our brain can't tell fiction from reality, so the abundance of digital entertainment keeps our subconscious mind busy producing solutions to problems that do not exist.

To be creative and productive, we must first clear from our minds the sticky mud of irrelevant content with which “recommendation algorithms” flood it on a daily basis. If we are to reclaim our creative freedom, we must first take back control of our minds.