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💘Enable a new audience to find you where you wouldn’t normally be found

Discovery is an important part of being able to effectively market yourself as a freelancer.

➡️If you’re an expert in a particular topic, let everyone know! Post your freelancer services page on your social media profiles, and share your links on LinkedIn, forums and community boards, like Reddit, Indie Hackers and other relevant places based on your interests. These are all great ways to network as a freelancer.

Effectively leverage SEO to help people find your website. SEO as a whole is complicated. At a high level, your job as a website owner is to provide information to people as fast and efficiently as possible.

❗️You’ll get magic Google points by having your website be the final destination of a search query.

You can check out services like Ahrefs, which can really help you level up your SEO game by targeting keywords and monitoring performance of keywords that you are ranking for.🙂

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▶️Senior Frontend Engineer

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💻Who Is Freelancing In 2024?

The arts & design industry has the highest proportion of freelance workers in the US - around 3 in 4 are self-employed.

💫In contrast, just 19% of office workers and administrative support employees are freelancers.

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❗️Current vacancies

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▶️Cloud Services and Operations Team Leader

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📆Top Reasons For Freelancing

More than half of US freelancers (56%) agree the leading reason for taking work on a gig platform is to save up extra money.

➡️This is followed by needing to cover gaps or a change in income (52%).

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▶️Instagram

▶️Account Executive, Federal / Civilian

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📆The gig economy is on the rise

⬆️Digitalization, the advance of artificial intelligence, and the impacts of the 2020s’ crises have left lasting effects on the world of work. The trend is distinctly shifting towards the Gig Economy and freelancing.

⬆️Forbes reports a 59% increase in full-time working freelancers in the US last year. However, the demand seems unmet, with a whopping 79% of US companies planning to increasingly rely on freelance experts in the future.

⬆️The upward trend is driven not merely by companies seeking shorter-term and more flexible work arrangements but by the rising expectations of highly skilled professionals. Their frequent demands include more autonomy, a balanced work-life, and meaningful projects.

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🔥New professions due to the influence of AI

🔵While artificial intelligence has rapidly spread and provides support in daily work or routine tasks, it’s clear that AI cannot replace humans. However, those who master working with AI efficiently can replace those who do not. AI experts such as Prompt or Machine Learning Engineers and Data Scientists are increasingly in demand.

🔵The key skills for aspiring Data Scientists include Data Analysis (14.2%), Data Science (11.2%), and Machine Learning (10.3%). Proficiency in programming languages like Python, SQL, and Java is essential.

❗️Additionally, understanding the limits and legal frameworks for AI use will be advantageous in the future.

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▶️Core Contributor (Data Engineer)

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▶️Senior Solidity Engineer

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📆The four-day week as the new reality

👍While discussions about a four-day workweek for employees are widespread, freelancers have long practised this theoretically-viable reality. According to a freelancermap survey, 20% of respondents work only four or even fewer days a week, benefiting from flexible work structures, control over their working hours, and quicker adaptability.

🔵Freelancers can work more efficiently and achieve their revenue goals with less time invested.

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▶️Senior Software Engineer, Frontend

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💻Growing importance of soft skills

➡️In an era dominated by remote work, artificial intelligence, and new technologies, soft skills and interpersonal aspects are becoming as important as technical expertise.

👕LinkedIn USA confirms this shift, with nearly half of 2000 surveyed employers lowering their requirements for hard skills while placing more emphasis on soft skills such as communication and teamwork.

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💻35.5% of freelancers are working from Europe.

🔵When we consider the number of freelancers in the world and their location, Europe might just be the cradle of freelancers with over one-third operating from there. Freelance statistics show that 29.2% of the global freelance community is concentrated in Latin America and 28% are in Asia.

➡️The remaining 10.1% of the freelance workforce is on the African continent.

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💻Freelancers see North America as their biggest client pool.

Freelancer statistics obtained in a recent study by Payoneer show that the majority of freelancers (36%) have clients across North America, with Europe taking second place with 27%.

🙂At the other end of the spectrum were Africa (4%), the Middle East (5%), and Australia (7%) as the regions with the fewest clients.

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▶️Full Stack Engineer

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💘50% of freelancers in the US are Gen Zers.

📌With 50%, according to Generation Z statistics, this age group dominates the American freelance market. Freelancer statistics further indicate that 44% are people aged 23-38, i.e. Millennials, while 30% are Gen Xers.

⚡️What is interesting though is that although freelancing is a relatively new trend, Baby Boomers (55+) are also playing the game with 20% working on the free market.

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🚀67% of freelancers typically complete up to 3 projects per year.

💻While working on an average of 3 projects seems to be the strategy of choice for 67% of freelancers worldwide, freelancing statistics for the remainder of the spectrum are equally interesting. Delving into 10 or more projects per year is a feat only 8% of freelancers attempt.

🎥The percentage of freelancers that separate their time between 5 and 9 projects comes in at 12%, and approximately 21% of freelancers only opt to work on one project a year.

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🧳The benefits of getting out and about

🔵Although there are many brilliant advantages of working from home, it is good (and advisable) to get out of the house and work in a fresh environment from time to time. This could mean a co-working space or other places you can work remotely for free.

The benefits of co-working for freelancers include:

🎥Human contact to combat loneliness
🎥Better productivity, focus and concentration
🎥Fewer distractions (like the washing machine and Netflix)
🎥Networking opportunities
🎥Less sedentary daily activity

🚀Government data found that 78% of those who work from home in some capacity agreed that being able to ‘WFH’ gave them an improved work-life balance.

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▶️Accounting Manager

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