❗️Why LinkedIn Matters in 2024

LinkedIn rarely makes digital marketing headlines. Yet, used correctly, it can be the single best social media platform for founders and startups.

👍Growing Your Personal Brand

LinkedIn is where you go to grow your personal brand—but not just any kind of brand. If you want to become influential in photography, you go to Instagram. If you want to become influential in photography, you go to Instagram. if you want to become known as a business owner or entrepreneur, you go to LinkedIn.

👍Finding New Leads

52% of buyers say LinkedIn is the most influential channel during their research process. Almost 90% of B2B marketers use LinkedIn for lead generation, and 62% of them say it generates twice as many leads as the next-highest social channel.

👍Networking with the Right People

Almost 25% of LinkedIn users are senior-level influencers: decision-makers, business builders, and C-level executives. These are the kinds of people you need in your circle when building a business.

👍Hiring a Well-Rounded Team

LinkedIn is the place to go when you’re looking for a job—and it’s also where your new hires are hanging out. Post job opportunities, look for referrals, and hire your dream team.

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❗️Current vacancies

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▶️Forward Deployed Engineer

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🔥Bump Up Your LinkedIn Social Selling Index

You can find your SSI in the LinkedIn Sales Navigator. It measures your social selling skills and execution by looking at 4 primary components:

1️⃣Establishing your professional brand: Complete your profile. Fill out every single thing on the page. Summary, experience, education, groups, recommendations, skills—everything.

2️⃣Finding the right people: LinkedIn wants to see you using Lead Builder to find people. They also want to see you saving leads—saving leads lets them send you insights so that you can take action.

3️⃣Engaging with insights: LinkedIn wants to see you engaging on the platform and following their recommendations. Sometimes, the platform will prompt you to update part of your profile or to publish a post. Follow these suggestions, and LinkedIn will be happy with your effort.

4️⃣Building relationships: The right way is to be thoughtful about who you connect with and to send personal messages in your connection request. LinkedIn wants to see a high acceptance rate for your connection requests, meaning most people are connecting instead of rejecting.

Each of these components is worth 25 points, so your SSI score can be as high as 100.

❗️LinkedIn is factoring this score into how well the algorithm works in your favor.

Improve your score, and LinkedIn will show your content to more people.👍

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▶️Backend Team Lead

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❗️How much time freelancers spend hours a week freelancing

On average, a full-time freelancer works for 43 hours per week.

That is similar to a regular nine-to-five job. However, freelancers have flexible working days and schedules.

💻This time also varies according to the industry a freelancer is working in and the workload they have.

Some freelancers may work part-time, around 20 to 25 hours per week, while others may work for more than 40 hours.

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💊Average hourly pay for a freelancer in the United States

The hourly wage for freelancers in the United States can be as high as $132.21 or as low as $14.90.

👌Besides, most freelancers earn between $24.28 (25th percentile) and $61.78 (75th percentile) in the United States. These hourly wages may vary according to your work and industry.

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❗️Top challenges of working freelance according to employees

🔵Finding enough work: 66%

🔵Managing an irregular income: 62%

🔵Managing irregular work: 60%

🔵Managing expectations with clients: 60%

🔵Clients not paying: 59%

🔵Self-motivation: 59%

🔵Time management: 58%

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👌Bookkeeping, accounting and invoicing

Keeping your accounts up to date and staying on top of invoices is critical for success as a freelancer. Doing so will help you run as tax-efficiently as possible and reduce instances of late payments to protect your cash flow.

⬇️Using an apps makes the whole thing feel far easier and more efficient:

🙂Quickbooks

The Quickbooks accounting app is one of the most popular of its kind, especially as it has a plan exclusively for self-employed freelancers. Having an app like this on your mobile, while you’re out and about, makes it quicker and easier to track miles and record transactions as and when they happen.

🔵Pandle

This is a free accounting app that is also a bookkeeping software and invoicing platform. Manage customer and supplier invoicing, upload receipts, view reports and complete banking straight from your mobile.

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📌Social media

Social media can be an invaluable tool for getting your name out there, building your audience and sharing your content far and wide.

However, to get the most out of your social media channels, they require investment of time and effort, which can be significantly optimised with a scheduling and management app. 💻

🔥Two of the most popular right now are Hootsuite and Loomly.

🔵Hootsuite

Download the Hootsuite app to draft, schedule, and publish social media content across all of your platforms from one dashboard. You can also engage with your audience and access performance analytics directly from the app, without having to log in to separate social media accounts.

🔵Loomly

This other popular social media management platform has recently launched a brand-new mobile app. Once all your social media accounts are connected, you can then create, optimise, schedule and analyse performance of your social media content all in one place.

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❗️Current vacancies

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▶️Blockchain Security Engineer

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💘Enable a new audience to find you where you wouldn’t normally be found

Discovery is an important part of being able to effectively market yourself as a freelancer.

➡️If you’re an expert in a particular topic, let everyone know! Post your freelancer services page on your social media profiles, and share your links on LinkedIn, forums and community boards, like Reddit, Indie Hackers and other relevant places based on your interests. These are all great ways to network as a freelancer.

Effectively leverage SEO to help people find your website. SEO as a whole is complicated. At a high level, your job as a website owner is to provide information to people as fast and efficiently as possible.

❗️You’ll get magic Google points by having your website be the final destination of a search query.

You can check out services like Ahrefs, which can really help you level up your SEO game by targeting keywords and monitoring performance of keywords that you are ranking for.🙂

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❗️Current vacancies

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▶️Senior Frontend Engineer

▶️Senior Business Development Manager/Director

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▶️Product Manager

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💻Who Is Freelancing In 2024?

The arts & design industry has the highest proportion of freelance workers in the US - around 3 in 4 are self-employed.

💫In contrast, just 19% of office workers and administrative support employees are freelancers.

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❗️Current vacancies

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▶️Cloud Services and Operations Team Leader

▶️Field Services Engineer

▶️Executive Assistant to CTO, VP Product & Head of Engineering

▶️DevOps

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📆Top Reasons For Freelancing

More than half of US freelancers (56%) agree the leading reason for taking work on a gig platform is to save up extra money.

➡️This is followed by needing to cover gaps or a change in income (52%).

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❗️Current vacancies

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▶️Madrealities.tv

▶️Instagram

▶️Account Executive, Federal / Civilian

▶️Director, Talent Development

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📆The gig economy is on the rise

⬆️Digitalization, the advance of artificial intelligence, and the impacts of the 2020s’ crises have left lasting effects on the world of work. The trend is distinctly shifting towards the Gig Economy and freelancing.

⬆️Forbes reports a 59% increase in full-time working freelancers in the US last year. However, the demand seems unmet, with a whopping 79% of US companies planning to increasingly rely on freelance experts in the future.

⬆️The upward trend is driven not merely by companies seeking shorter-term and more flexible work arrangements but by the rising expectations of highly skilled professionals. Their frequent demands include more autonomy, a balanced work-life, and meaningful projects.

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🔥New professions due to the influence of AI

🔵While artificial intelligence has rapidly spread and provides support in daily work or routine tasks, it’s clear that AI cannot replace humans. However, those who master working with AI efficiently can replace those who do not. AI experts such as Prompt or Machine Learning Engineers and Data Scientists are increasingly in demand.

🔵The key skills for aspiring Data Scientists include Data Analysis (14.2%), Data Science (11.2%), and Machine Learning (10.3%). Proficiency in programming languages like Python, SQL, and Java is essential.

❗️Additionally, understanding the limits and legal frameworks for AI use will be advantageous in the future.

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▶️Core Contributor (Data Engineer)

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📆The four-day week as the new reality

👍While discussions about a four-day workweek for employees are widespread, freelancers have long practised this theoretically-viable reality. According to a freelancermap survey, 20% of respondents work only four or even fewer days a week, benefiting from flexible work structures, control over their working hours, and quicker adaptability.

🔵Freelancers can work more efficiently and achieve their revenue goals with less time invested.

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