❗️ Current vacancies

Get your job right now here:

▶️ Software Engineer

▶️ IT Systems & Infrastructure Regional Manager

▶️ Customer Success Manager

▶️ Founding Frontend Engineer

#Freelance

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Professional Services Engineer

▶️ AI Security Engineer

▶️ Machine Learning Engineer I

▶️ Software Engineer, Applied AI

#Freelance

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Craft your messaging: Build your value proposition and brand voice

Once you know who your customer is, you need to clarify what you’re saying to them and how you’re saying it. Your value proposition should clearly explain what sets your product or service apart and why it matters to your target audience.

Start with foundational elements:

• Mission statement. A clear, concise statement of your company’s purpose.

• Core messaging. Key messages that support your mission and reflect customer pain points and benefits.

Tailor your tone and language to each buyer persona and marketing channel. What works in a LinkedIn ad may not resonate in a TikTok video. Maintain consistency across touchpoints-–from your website to social media to email campaigns—to build trust and brand recognition.

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Choose your marketing strategies and tactics

When you’ve refined your messaging, it’s time to decide how and where to deliver it. The right mix of tactics will depend on your audience, goals, and budget.

• Content marketing. Create value-driven assets like blogs, ebooks, and search engine optimization (SEO) landing pages to build trust and authority.

• Social media marketing. Engage your target market onLinkedIn, Instagram, Facebook, or wherever your potential customers spend time.

• Email marketing. Nurture leads with newsletters, drip sequences, and targeted campaigns based on user behavior.

• Paid media. Drive traffic and conversions through PPC ads, display networks, and influencer collaborations.

• Public relations. Generate awareness with press releases, media outreach, and earned coverage in industry publications.

Choose tactics that align with your customer journey, business model, and campaign goals, then double down on what performs best.

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Institutional Growth Lead - MENA/APAC

▶️ Institutional Growth Lead - USA

▶️ Compliance Lead

▶️ Institutional Staking Representative

#Freelance

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Technical Writer - Developer Relations & Marketing

▶️ Software Engineer Devops

▶️ Application Security Engineer

▶️ Remote Senior Technical Animator

#Freelance

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Set your marketing budget

A smart budget helps you allocate resources where they’ll have the greatest impact and avoid overspending on low-return tactics. Even with a small budget, you can do plenty of marketing activities.

• Forecast costs by initiative. Estimate what each tactic will cost, from SEO to social media ads to email automation tools.

• Separate one-time vs recurring costs. Account for up-front investments like website builds versus ongoing needs like content creation or ad spend.

• Use Upwork for scope and benchmarks. Browse similar projects or consult with freelance marketers to compare typical pricing and refine your estimates.

Building a clear, realistic budget lets you move forward with confidence—and adjust strategy as needed without disrupting progress.

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Build a marketing calendar and implementation roadmap

A well-structured calendar keeps your marketing efforts consistent, coordinated, and aligned with key business milestones.

• Define time-bound initiatives. Map out major campaigns, product launches, or seasonal pushes with clear start and end dates.

• Assign owners and timelines. Clarify who’s responsible for each task—from content creation to marketing campaign deployment—and set deadlines to stay on track.

• Use project management tools. Platforms like Asana,Trello, or ClickUp help you visualize your plan, monitor progress, and keep your marketing team aligned.

• Executive summary. Include a short overview of your marketing strategy and major milestones at the top of your roadmap.

A detailed roadmap turns your strategy into action, without missed opportunities or last-minute scrambles.

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Site Reliability Engineer

▶️ Human Resources Generalist

▶️ Accountant

▶️ Regulatory Compliance

#Freelance

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Finance and Risk Control - Trading initiatives

▶️ UI/UX Artist (Japan)

▶️ Sr. Smart Contract Engineer

▶️ Smart Contract Engineer

#Freelance

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Measure what matters: Choose the right KPIs

Tracking the right key performance indicators (KPIs) shows you what’s working and where to pivot. Each metric should tie directly to your business and marketing goals.

• Match metrics to objectives. For lead generation, focus on conversion rates. For brand awareness, look at impressions and engagement.

• Track essential KPIs. These can include:
• Website traffic. Monitor site visits to gauge reach and interest.
• Email open rates. Measure how compelling your subject lines and timing are.
• Click-through rates. Understand what drives action across campaigns.
• Social media engagement. Track likes, shares, and comments to assess resonance.
• ROI by campaign. Evaluate return on investment based on spend vs outcomes.

• Use dashboards and tools. Platforms like HubSpot, Google Analytics, and Mixpanel help you visualize data and monitor results in real time.

Choosing the right KPIs helps you focus on meaningful progress, not vanity metrics.

🛡 Powered by V3V Ventures

🔒 Essential steps for building a strategic marketing plan: Optimize continuously: Track results and iterate

A successful marketing plan is far from static. It evolves with your audience, performance data, and market trends. The most effective teams make optimization part of their regular workflow.

• Test and learn. Use A/B testing, customer surveys, and campaign analytics to see what’s resonating and where to improve.

• Adapt tactics and spend. Shift your marketing budget toward high-performing channels and cut what’s underdelivering.

• Review regularly. Conduct quarterly or biannual audits to realign strategy with updated business goals and customer insights.

Continuous optimization helps you stay competitive, agile, and aligned with what your target market really responds to.

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Corporate Development & Strategy Senior Associate

▶️ Security GRC Assistant Manager

▶️ KYC - Fulfilment Officer - Compliance (2 year contract - Renewable)

▶️ Director, Talent Acquisition

#Freelance

🛡 Powered by V3V Ventures

❗️ Current vacancies

Get your job right now here:

▶️ Head of Risk

▶️ General Application

▶️ Senior Protective Intelligence Analyst

▶️ Tech Lead, Blockchain

#Freelance

🛡 Powered by V3V Ventures