When a project is young, it’s easy to pivot — you can frequently change plans and adapt to the market and demand. As it scales, quick changes become harder, but still possible. DeFi projects on TON should always remember that TON is also a young blockchain, constantly evolving.

@Palette is making waves at Web3Festival in Hong Kong. Today, Steve Yun (a member of TON Foundation) spoke on stage about trading bots and the potential of TON blockchain, mentioning Palette along the way.

After such speeches, development accelerates — we can’t wait to show the world what Palette Finance is.

Why don’t I talk about Palette in full? It’s not fear of competition — I’m sure others have had the same idea. I stay quiet because if you start by hyping something and only then build it, it ends up being nonsense.

All great things appear first, are underestimated, and only then admired. If a new phenomenon starts with praise, there will be no phenomenon. Blum is a good example.

How easy it is when there are institutions, big investors, and no pressure from above.

April is a good month. Soon, soon.

TON Foundation members don’t use products on TON blockchain, so they don’t know what users actually need. It’s a different story when you use the projects yourself every day and talk to the community — you know their real needs.

Look for problems and help solve them, instead of imagining how to make TON better. That’s what I’m doing right now.

How many tokens need to be created for one to take off? How many projects must be developed for one to be liked by people? It’s hard to answer and hard to execute, yet later even the simplest idea becomes brilliant. The best DeFi is simple DeFi.

It’s great when a DeFi project includes features like “see how it works” or “here’s a demo wallet,” showcasing the product through a pre-configured example. You don’t need to connect your wallet to explore it. This isn’t common in TON, but it is in Palette.

t.iss.one/PaletteFinanceBot/palette

Bribing users in Telegram with gifts and rewards resembles the bribe system in DeFi on other blockchains. There, users pay to speed up transactions, while in TON, they pay just to get them to appear in a project.

Everyone is writing that Ethena is coming to TON and the announcement will happen at TOKEN2049, but no one seems to mention that Pendle is also planning to come to TON this year. Where is the line between insider information and rumors?

Lately, I’ve been wondering why I keep spending money on building projects on TON. After some thought, I realized I just enjoy creating and staying in motion. Some people travel, some hang out with friends, and I, as the owner of a major TON channel, launch fun projects. If they solve a problem too — even better.

Sometimes, to build a good product, you just have to keep going and never stop.
Competitors come and go, but drive stays.

A couple of months ago, Palette Finance had at least two serious competitors — but as time went on, they lost their motivation and drive.

We, on the other hand, kept building the product — regardless of market cycles or the mood in TON.

In TON DeFi, developers face recurring issues: transactions silently fail, users aren’t sure if transfers succeed, gas refunds are unclear, and every protocol handles errors differently. The solution? Shared standards for error reporting, user notifications, fee calculations, and refunds. It’s not just technical hygiene — it’s a step toward a safer and more consistent experience for users across all protocols.

“Being early is no longer enough.
Being loud is no longer enough.
Even being technical isn’t enough.

To win now, you need to build with taste.
Products people don't just use, but brag about using.” - Vova Sadkov, Memes Lab

«Forget number go up, forget who's blockchain is most decentralised, forget who's is fastest.

Does it work? and does it provide value? if Yes.

Go direct to the value:
Savings not DeFi
Payments not PayFi
Collectibles not NFTs
Trading not AMMs/CLMMs/CFMM

We wonder why retail isn't here this cycle... No one cares about our acronyms and buzzwords» - Jack Booth, TF

When the blockchain celebrities page appeared on palette.finance, many people were unhappy. First, not everyone wanted to reveal their wallet addresses publicly. Second, people could be mistaken and list the wrong wallet. This caused all sorts of problems.

That’s when we came up with the idea of creating TVF (Total Value Followers) for all TON blockchain channels.

Wallets of followers are no longer shown, and anyone can add a channel.

If you want to move up the rankings — just ask your followers to authorize via TON Connect in @PaletteFinanceBot, and we’ll add that user to all channels they’re subscribed to.

Now it’s much easier to assess the purchasing power of a TON channel’s audience. You can view the list of channels here: https://app.palette.finance/channels

By requests we added median value in the evaluation of channel subscribers.

Add your channel to palette.finance

There are now quite a few channels, so you can see the overall situation on the TON market.

https://app.palette.finance/channels

By the way, we have added Chinese for our Chinese friends.