“A strong DeFi project is nothing without its community… Marketing is about building trust and long-term engagement, where users feel like they are part of something bigger” — Uniswap founder Hayden Adams.
Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
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Which one do you like best?
Final Results
19%
1
8%
2
16%
3
9%
4
10%
5
12%
6
19%
7
22%
8
15%
9
27%
10
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People are divided into two camps: those who see the potential of TON and those who see its problems. But if the ecosystem finds balance, these groups can unite into a strong community.
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I’m looking at the development of AI in DeFi on other blockchains, not just TON, and I’m wondering: do we even need websites and design if everything can be done in a chat? You type “add liquidity” – the agent does it, you type “swap” – the agent executes the trade. Is design still relevant? 🎨
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There is a clear trend toward aggregators. However, to create a successful and commercially profitable DeFi project on TON, one must either outperform existing solutions or tap into current consumer demand. But demand does not drive the market—it always lags behind the future.
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Why do the founders of TON projects create their own channels separately from the project’s official ones? Because personalized business will be a trend in the next couple of years and will outperform anonymous businesses. This is already working in China and the US. Pure cynicism.
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Bringing a TON blockchain user to your platform is easy. Keeping them is a bit harder. Attracting a wealthy user is even more challenging—you have to find them first. And the only way to retain such a user is through income.
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Right now, projects on the TON blockchain are divided. Some are adapting to Stars to provide an easy entry for Telegram users, while others are focusing on the most dedicated TON enthusiasts. Who will win?
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Working on a project with multiple people is tough, especially if they haven’t worked together before. One ends up redoing what the other did.
It’s financially draining while the team adjusts to each other, but once synergy kicks in, it works at 200%.
Looks like I’m ready to launch the first stage of Palette Finance. Maybe even today.
It’s financially draining while the team adjusts to each other, but once synergy kicks in, it works at 200%.
Looks like I’m ready to launch the first stage of Palette Finance. Maybe even today.
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When deciding how to launch the project, I chose to start with a tried-and-true approach — a referral system and a simple onboarding.
We based it on the DOGS concept, where users earned points for the life of their Telegram account. But since we’re building a DeFi project, we had to focus on onchain wallet activity — and that’s exactly what we’ve done.
You open the app, connect your wallet — and you’re in. The higher your balance, the more points you earn.
t.iss.one/PaletteFinanceBot/palette
You might say there are already similar projects in TON, but trust me — not like this. If your balance changes — your points change. If your referrals’ balances change — your points also change. It’s all dynamic.
In DeFi, capital matters. This system helps us identify our core audience. Invite whales and get 10% of their balance as points — they’ll remain your referrals for the lifetime of the project.
Later on, this system will be phased out, and the points earned will be locked and rewarded for early adopters.
This is just the very first step of a much bigger product🎨 @Palette.
We based it on the DOGS concept, where users earned points for the life of their Telegram account. But since we’re building a DeFi project, we had to focus on onchain wallet activity — and that’s exactly what we’ve done.
You open the app, connect your wallet — and you’re in. The higher your balance, the more points you earn.
t.iss.one/PaletteFinanceBot/palette
You might say there are already similar projects in TON, but trust me — not like this. If your balance changes — your points change. If your referrals’ balances change — your points also change. It’s all dynamic.
In DeFi, capital matters. This system helps us identify our core audience. Invite whales and get 10% of their balance as points — they’ll remain your referrals for the lifetime of the project.
Later on, this system will be phased out, and the points earned will be locked and rewarded for early adopters.
This is just the very first step of a much bigger product
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Today I was once again reminded how people from EVM networks badly understand TON blockchain — and how much TON community enjoys teasing them for it 😁
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Right now, it’s hard to call Palette a true DeFi product — and I fully understand that. Let me explain what’s going on.
We’ve built a “big monster” that collects data from your wallet to show it back to you in the form of analytics. And, of course, to better understand who our users are.
Currently, the total balance across all users is $36M — not bad at all.
Once we start factoring in your balance and have full visibility of your assets, we’ll suggest how to allocate them across the TON ecosystem to generate the highest yield.
This will happen gradually — you won’t miss a thing.
We’ve built a “big monster” that collects data from your wallet to show it back to you in the form of analytics. And, of course, to better understand who our users are.
Currently, the total balance across all users is $36M — not bad at all.
Once we start factoring in your balance and have full visibility of your assets, we’ll suggest how to allocate them across the TON ecosystem to generate the highest yield.
This will happen gradually — you won’t miss a thing.
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New DeFi projects on TON blockchain appear every month, but just as many disappear monthly (like Range Finance and Delea Finance recently). They didn’t even get a chance to show their potential. It’s hard for projects on TON at the beginning, but once they gain an audience and TVL, it gets easier.
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Listening to your feedback. Added the number of invitees and bonuses for them.
t.iss.one/PaletteFinanceBot/palette
t.iss.one/PaletteFinanceBot/palette
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It’s so hard to find SVG logos when you’re an aggregator. Some projects don’t publish any media kit, others combine their logo with text, and some only use PNG. Why make life harder for those who actually want to be closer to you? 😢
Bad projects: TON Hedge, KTON Protocol, TON Whales, Factorial
Good projects: DeDust, Tonstakers, Jvault, Symbiosis, Fiva
Bad projects: TON Hedge, KTON Protocol, TON Whales, Factorial
Good projects: DeDust, Tonstakers, Jvault, Symbiosis, Fiva
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TWAPs have moved to Palette Finance.
The service for creating time-weighted purchase orders has moved to the main Palette app. As mentioned earlier, your referrals from the Beta version no longer count – only those you bring to Palette Finance will be retained throughout the project.
Order creation remains unchanged, but the status display has been slightly improved: you can now see every step of the execution.
https://app.palette.finance/twaps – desktop.
Or t.iss.one/PaletteFinanceBot/palette – Telegram Mini Apps.
The service for creating time-weighted purchase orders has moved to the main Palette app. As mentioned earlier, your referrals from the Beta version no longer count – only those you bring to Palette Finance will be retained throughout the project.
Order creation remains unchanged, but the status display has been slightly improved: you can now see every step of the execution.
https://app.palette.finance/twaps – desktop.
Or t.iss.one/PaletteFinanceBot/palette – Telegram Mini Apps.
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There are many Russian-speaking users in TON who don’t know English. And while it’s common for crypto projects to use English, I believe we shouldn’t forget who the core audience of TON is.
Great projects: jvault, webdom, evaa, storm, swap.coffee, split.tg
On palette.finance I’ve added two languages to make it comfortable for everyone. English is the default, but you can switch languages with one click.
Great projects: jvault, webdom, evaa, storm, swap.coffee, split.tg
On palette.finance I’ve added two languages to make it comfortable for everyone. English is the default, but you can switch languages with one click.
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When a project is young, it’s easy to pivot — you can frequently change plans and adapt to the market and demand. As it scales, quick changes become harder, but still possible. DeFi projects on TON should always remember that TON is also a young blockchain, constantly evolving.
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@Palette is making waves at Web3Festival in Hong Kong. Today, Steve Yun (a member of TON Foundation) spoke on stage about trading bots and the potential of TON blockchain, mentioning Palette along the way.
After such speeches, development accelerates — we can’t wait to show the world what Palette Finance is.
After such speeches, development accelerates — we can’t wait to show the world what Palette Finance is.
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Why don’t I talk about Palette in full? It’s not fear of competition — I’m sure others have had the same idea. I stay quiet because if you start by hyping something and only then build it, it ends up being nonsense.
All great things appear first, are underestimated, and only then admired. If a new phenomenon starts with praise, there will be no phenomenon. Blum is a good example.
All great things appear first, are underestimated, and only then admired. If a new phenomenon starts with praise, there will be no phenomenon. Blum is a good example.
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