Social DeFi on TON
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Social yield aggregator DeFi built on TON

All DeFi of the TON blockchain is gathered in one place, with access simplified to a single click.
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When creating the Telegram Mini app, it's very expensive to do everything beautifully from the start.

Username with a simple word - minimum $2k.
Attach it to a bot - $3k (1000 TON).
To register a company - $10k.

And that's without taking into account development ๐Ÿฟ Now it's clear why projects are suffering.

Of course, you can do with a standard bot, a server for $12 and get a 10% commission from users (Hi, Mr. Freeman), but these are isolated cases.

If you want it done nice and right, you're going to have to pay.
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900!

As long as there remain people willing to develop DeFi and other areas, the TON ecosystem has every chance to grow โŒจ๏ธ
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So, I promised to share everything that is happening with the project. Remember โ€“ openness equals trust.

Naming. Initially, we were called TONDe.fi, demonstrating that it was the entry point to all DeFi on TON, but experienced individuals advised us not to focus on TON in the name and to choose a more abstract name for the project. Now we are ๐ŸŽจ Palette Finance (@Palette)
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โ€œA strong DeFi project is nothing without its communityโ€ฆ Marketing is about building trust and long-term engagement, where users feel like they are part of something biggerโ€ โ€” Uniswap founder Hayden Adams.

Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
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Which one do you like best?
Final Results
19%
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8%
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16%
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9%
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10%
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12%
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19%
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22%
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15%
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27%
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Logo. While we faced some challenges with the TONDeFi logo, things went a bit smoother with Palette. Here are the logo options we considered. Which one do you like best?
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People are divided into two camps: those who see the potential of TON and those who see its problems. But if the ecosystem finds balance, these groups can unite into a strong community.
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Iโ€™m looking at the development of AI in DeFi on other blockchains, not just TON, and Iโ€™m wondering: do we even need websites and design if everything can be done in a chat? You type โ€œadd liquidityโ€ โ€“ the agent does it, you type โ€œswapโ€ โ€“ the agent executes the trade. Is design still relevant? ๐ŸŽจ
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There is a clear trend toward aggregators. However, to create a successful and commercially profitable DeFi project on TON, one must either outperform existing solutions or tap into current consumer demand. But demand does not drive the marketโ€”it always lags behind the future.
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Why do the founders of TON projects create their own channels separately from the projectโ€™s official ones? Because personalized business will be a trend in the next couple of years and will outperform anonymous businesses. This is already working in China and the US. Pure cynicism.
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Bringing a TON blockchain user to your platform is easy. Keeping them is a bit harder. Attracting a wealthy user is even more challengingโ€”you have to find them first. And the only way to retain such a user is through income.
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Right now, projects on the TON blockchain are divided. Some are adapting to Stars to provide an easy entry for Telegram users, while others are focusing on the most dedicated TON enthusiasts. Who will win?
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Working on a project with multiple people is tough, especially if they havenโ€™t worked together before. One ends up redoing what the other did.

Itโ€™s financially draining while the team adjusts to each other, but once synergy kicks in, it works at 200%.

Looks like Iโ€™m ready to launch the first stage of Palette Finance. Maybe even today.
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When deciding how to launch the project, I chose to start with a tried-and-true approach โ€” a referral system and a simple onboarding.

We based it on the DOGS concept, where users earned points for the life of their Telegram account. But since weโ€™re building a DeFi project, we had to focus on onchain wallet activity โ€” and thatโ€™s exactly what weโ€™ve done.

You open the app, connect your wallet โ€” and youโ€™re in. The higher your balance, the more points you earn.

t.iss.one/PaletteFinanceBot/palette

You might say there are already similar projects in TON, but trust me โ€” not like this. If your balance changes โ€” your points change. If your referralsโ€™ balances change โ€” your points also change. Itโ€™s all dynamic.

In DeFi, capital matters. This system helps us identify our core audience. Invite whales and get 10% of their balance as points โ€” theyโ€™ll remain your referrals for the lifetime of the project.

Later on, this system will be phased out, and the points earned will be locked and rewarded for early adopters.

This is just the very first step of a much bigger product ๐ŸŽจ @Palette.
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Today I was once again reminded how people from EVM networks badly understand TON blockchain โ€” and how much TON community enjoys teasing them for it ๐Ÿ˜
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Right now, itโ€™s hard to call Palette a true DeFi product โ€” and I fully understand that. Let me explain whatโ€™s going on.

Weโ€™ve built a โ€œbig monsterโ€ that collects data from your wallet to show it back to you in the form of analytics. And, of course, to better understand who our users are.

Currently, the total balance across all users is $36M โ€” not bad at all.

Once we start factoring in your balance and have full visibility of your assets, weโ€™ll suggest how to allocate them across the TON ecosystem to generate the highest yield.

This will happen gradually โ€” you wonโ€™t miss a thing.
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New DeFi projects on TON blockchain appear every month, but just as many disappear monthly (like Range Finance and Delea Finance recently). They didnโ€™t even get a chance to show their potential. Itโ€™s hard for projects on TON at the beginning, but once they gain an audience and TVL, it gets easier.
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Listening to your feedback. Added the number of invitees and bonuses for them.

t.iss.one/PaletteFinanceBot/palette
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Itโ€™s so hard to find SVG logos when youโ€™re an aggregator. Some projects donโ€™t publish any media kit, others combine their logo with text, and some only use PNG. Why make life harder for those who actually want to be closer to you? ๐Ÿ˜ข

Bad projects: TON Hedge, KTON Protocol, TON Whales, Factorial
Good projects: DeDust, Tonstakers, Jvault, Symbiosis, Fiva
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TWAPs have moved to Palette Finance.

The service for creating time-weighted purchase orders has moved to the main Palette app. As mentioned earlier, your referrals from the Beta version no longer count โ€“ only those you bring to Palette Finance will be retained throughout the project.

Order creation remains unchanged, but the status display has been slightly improved: you can now see every step of the execution.

https://app.palette.finance/twaps โ€“ desktop.

Or t.iss.one/PaletteFinanceBot/palette โ€“ Telegram Mini Apps.
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There are many Russian-speaking users in TON who donโ€™t know English. And while itโ€™s common for crypto projects to use English, I believe we shouldnโ€™t forget who the core audience of TON is.

Great projects: jvault, webdom, evaa, storm, swap.coffee, split.tg

On palette.finance Iโ€™ve added two languages to make it comfortable for everyone. English is the default, but you can switch languages with one click.
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