Social DeFi on TON
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Social yield aggregator DeFi built on TON

All DeFi of the TON blockchain is gathered in one place, with access simplified to a single click.
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After analyzing DeFi projects on other blockchains, itโ€™s clear that Twitter is typically their main communication channel. Even if they have a Telegram channel, it often just mirrors Twitter posts. That approach doesnโ€™t suit the TON ecosystem: here, Telegram always comes first, followed by Twitter.
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I want to make it clear right away that I (Vudi) will personally run this channel, focusing on social DeFi on the TON blockchain. All content will be exclusively in English, even though 80% of the audience here is currently Russian-speaking. I hope for your understanding.

This channel will be dedicated to hypothesis testing, experiments, the development of a major DeFi project on TON, and its announcements. The projectโ€™s interface and documentation will be available in multiple languages: English, Russian, and possibly Chinese.

For the first time, Iโ€™m not asking for money โ€” what matters most to me are your reactions and support ๐Ÿ‘€
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DeFi projects on the TON blockchain will no longer seem like a โ€œblack boxโ€ if we simplify the terminology. When technology and terms are easy to understand, users are more willing to try and invest.

My first experiment is to reactivate people who joined TON through Notcoin, Hamster Combat, and other Telegram Mini Apps, collected their airdrop, and left. They already have a wallet, possibly even some tokens, but they are inactive.

The goal is to bring these users back, help them get comfortable with TON, and eliminate their fear of complex DeFi products.
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Some Telegram Mini Apps (TMA) on TON check the screen size and display a QR code with a message like โ€œConnect from a mobile phone.โ€ This is a bad practice.

If I open a Mini App on a PC, it means thatโ€™s whatโ€™s convenient for me. Either create a full-fledged desktop version + TMA or ensure good adaptability of your TMA interface for any device.

Protocols with strong UI/UX gather more liquidity.
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Protocol audits are certainly good, but trust can also be earned in other ways. The code can be reviewed by experts, yet true confidence arises when every participant understands where liquidity is held and how the smart contracts work.

If you clearly explain how these protocols function, it becomes much easier to inspire people to join in. Fortunately, TON has Telegram, where everyone is ready to help.
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ยซBuild DeFi products for holders who long Toncoin. The rest will follow.ยป - Steve Yun, TVM Ventures

I partly agree, but DeFi must also attract new usersโ€”through convenience, simplicity, and potentially high returns. If all three factors come together, it benefits everyone: users, the project, and the entire ecosystem.
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When creating the Telegram Mini app, it's very expensive to do everything beautifully from the start.

Username with a simple word - minimum $2k.
Attach it to a bot - $3k (1000 TON).
To register a company - $10k.

And that's without taking into account development ๐Ÿฟ Now it's clear why projects are suffering.

Of course, you can do with a standard bot, a server for $12 and get a 10% commission from users (Hi, Mr. Freeman), but these are isolated cases.

If you want it done nice and right, you're going to have to pay.
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900!

As long as there remain people willing to develop DeFi and other areas, the TON ecosystem has every chance to grow โŒจ๏ธ
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So, I promised to share everything that is happening with the project. Remember โ€“ openness equals trust.

Naming. Initially, we were called TONDe.fi, demonstrating that it was the entry point to all DeFi on TON, but experienced individuals advised us not to focus on TON in the name and to choose a more abstract name for the project. Now we are ๐ŸŽจ Palette Finance (@Palette)
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โ€œA strong DeFi project is nothing without its communityโ€ฆ Marketing is about building trust and long-term engagement, where users feel like they are part of something biggerโ€ โ€” Uniswap founder Hayden Adams.

Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
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Which one do you like best?
Final Results
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Logo. While we faced some challenges with the TONDeFi logo, things went a bit smoother with Palette. Here are the logo options we considered. Which one do you like best?
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People are divided into two camps: those who see the potential of TON and those who see its problems. But if the ecosystem finds balance, these groups can unite into a strong community.
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Iโ€™m looking at the development of AI in DeFi on other blockchains, not just TON, and Iโ€™m wondering: do we even need websites and design if everything can be done in a chat? You type โ€œadd liquidityโ€ โ€“ the agent does it, you type โ€œswapโ€ โ€“ the agent executes the trade. Is design still relevant? ๐ŸŽจ
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There is a clear trend toward aggregators. However, to create a successful and commercially profitable DeFi project on TON, one must either outperform existing solutions or tap into current consumer demand. But demand does not drive the marketโ€”it always lags behind the future.
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Why do the founders of TON projects create their own channels separately from the projectโ€™s official ones? Because personalized business will be a trend in the next couple of years and will outperform anonymous businesses. This is already working in China and the US. Pure cynicism.
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Bringing a TON blockchain user to your platform is easy. Keeping them is a bit harder. Attracting a wealthy user is even more challengingโ€”you have to find them first. And the only way to retain such a user is through income.
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Right now, projects on the TON blockchain are divided. Some are adapting to Stars to provide an easy entry for Telegram users, while others are focusing on the most dedicated TON enthusiasts. Who will win?
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Working on a project with multiple people is tough, especially if they havenโ€™t worked together before. One ends up redoing what the other did.

Itโ€™s financially draining while the team adjusts to each other, but once synergy kicks in, it works at 200%.

Looks like Iโ€™m ready to launch the first stage of Palette Finance. Maybe even today.
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When deciding how to launch the project, I chose to start with a tried-and-true approach โ€” a referral system and a simple onboarding.

We based it on the DOGS concept, where users earned points for the life of their Telegram account. But since weโ€™re building a DeFi project, we had to focus on onchain wallet activity โ€” and thatโ€™s exactly what weโ€™ve done.

You open the app, connect your wallet โ€” and youโ€™re in. The higher your balance, the more points you earn.

t.iss.one/PaletteFinanceBot/palette

You might say there are already similar projects in TON, but trust me โ€” not like this. If your balance changes โ€” your points change. If your referralsโ€™ balances change โ€” your points also change. Itโ€™s all dynamic.

In DeFi, capital matters. This system helps us identify our core audience. Invite whales and get 10% of their balance as points โ€” theyโ€™ll remain your referrals for the lifetime of the project.

Later on, this system will be phased out, and the points earned will be locked and rewarded for early adopters.

This is just the very first step of a much bigger product ๐ŸŽจ @Palette.
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Today I was once again reminded how people from EVM networks badly understand TON blockchain โ€” and how much TON community enjoys teasing them for it ๐Ÿ˜
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