According to a private survey, many people know no more than five DeFi projects on the TON blockchain (two DEXs, two lending platforms, and one perp), even though there are actually more than 30, some offering even higher returns.
We plan to address this lack of awareness and present users with a wide range of the most profitable projects.
We plan to address this lack of awareness and present users with a wide range of the most profitable projects.
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Real success is measured by satisfied users. The simpler and more profitable it is to engage with TON DeFi, the more value we create for everyone.
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«I can’t figure out why some TON devs keep replicating the same DeFi ideas. We already have 5+ teams on CLLMs and 5+ on Perp DEXs – both markets have leaders. Build something truly new instead of fighting in a red ocean.» - Inal, TON Ventures
I’m convinced that many people don’t even know what a CLLM is or how to use it. The TON ecosystem needs a simple, user-friendly product, which is exactly what we’re working on right now.
DeFi projects on the TON blockchain won’t seem like a “black box” if we simplify all the terminology. When both the technology and its terms are easy to understand, users become more eager to try and invest.
I’m convinced that many people don’t even know what a CLLM is or how to use it. The TON ecosystem needs a simple, user-friendly product, which is exactly what we’re working on right now.
DeFi projects on the TON blockchain won’t seem like a “black box” if we simplify all the terminology. When both the technology and its terms are easy to understand, users become more eager to try and invest.
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There are currently no economically sustainable projects on the TON blockchain. All the existing ones rely on short-term manipulations. Long-term success calls for focusing on people’s real needs rather than quick profits. When developers and investors prioritize users, an ecosystem is born that grows stronger year after year.
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Many TON projects remain too secretive, but honest statistics and open data are the best way to build trust. When metrics and results are clear, people are more willing to use and invest in a product.
I once thought crypto needed intrigue and hidden formulas, but practice shows the more open you are, the more trust you earn. As we develop our solution, I’ll be as transparent as possible, and I’ll share all the details very soon.
I once thought crypto needed intrigue and hidden formulas, but practice shows the more open you are, the more trust you earn. As we develop our solution, I’ll be as transparent as possible, and I’ll share all the details very soon.
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After analyzing DeFi projects on other blockchains, it’s clear that Twitter is typically their main communication channel. Even if they have a Telegram channel, it often just mirrors Twitter posts. That approach doesn’t suit the TON ecosystem: here, Telegram always comes first, followed by Twitter.
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I want to make it clear right away that I (Vudi) will personally run this channel, focusing on social DeFi on the TON blockchain. All content will be exclusively in English, even though 80% of the audience here is currently Russian-speaking. I hope for your understanding.
This channel will be dedicated to hypothesis testing, experiments, the development of a major DeFi project on TON, and its announcements. The project’s interface and documentation will be available in multiple languages: English, Russian, and possibly Chinese.
For the first time, I’m not asking for money — what matters most to me are your reactions and support👀
This channel will be dedicated to hypothesis testing, experiments, the development of a major DeFi project on TON, and its announcements. The project’s interface and documentation will be available in multiple languages: English, Russian, and possibly Chinese.
For the first time, I’m not asking for money — what matters most to me are your reactions and support
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DeFi projects on the TON blockchain will no longer seem like a “black box” if we simplify the terminology. When technology and terms are easy to understand, users are more willing to try and invest.
My first experiment is to reactivate people who joined TON through Notcoin, Hamster Combat, and other Telegram Mini Apps, collected their airdrop, and left. They already have a wallet, possibly even some tokens, but they are inactive.
The goal is to bring these users back, help them get comfortable with TON, and eliminate their fear of complex DeFi products.
My first experiment is to reactivate people who joined TON through Notcoin, Hamster Combat, and other Telegram Mini Apps, collected their airdrop, and left. They already have a wallet, possibly even some tokens, but they are inactive.
The goal is to bring these users back, help them get comfortable with TON, and eliminate their fear of complex DeFi products.
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Some Telegram Mini Apps (TMA) on TON check the screen size and display a QR code with a message like “Connect from a mobile phone.” This is a bad practice.
If I open a Mini App on a PC, it means that’s what’s convenient for me. Either create a full-fledged desktop version + TMA or ensure good adaptability of your TMA interface for any device.
Protocols with strong UI/UX gather more liquidity.
If I open a Mini App on a PC, it means that’s what’s convenient for me. Either create a full-fledged desktop version + TMA or ensure good adaptability of your TMA interface for any device.
Protocols with strong UI/UX gather more liquidity.
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Protocol audits are certainly good, but trust can also be earned in other ways. The code can be reviewed by experts, yet true confidence arises when every participant understands where liquidity is held and how the smart contracts work.
If you clearly explain how these protocols function, it becomes much easier to inspire people to join in. Fortunately, TON has Telegram, where everyone is ready to help.
If you clearly explain how these protocols function, it becomes much easier to inspire people to join in. Fortunately, TON has Telegram, where everyone is ready to help.
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«Build DeFi products for holders who long Toncoin. The rest will follow.» - Steve Yun, TVM Ventures
I partly agree, but DeFi must also attract new users—through convenience, simplicity, and potentially high returns. If all three factors come together, it benefits everyone: users, the project, and the entire ecosystem.
I partly agree, but DeFi must also attract new users—through convenience, simplicity, and potentially high returns. If all three factors come together, it benefits everyone: users, the project, and the entire ecosystem.
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When creating the Telegram Mini app, it's very expensive to do everything beautifully from the start.
Username with a simple word - minimum $2k.
Attach it to a bot - $3k (1000 TON).
To register a company - $10k.
And that's without taking into account development🍿 Now it's clear why projects are suffering.
Of course, you can do with a standard bot, a server for $12 and get a 10% commission from users (Hi, Mr. Freeman), but these are isolated cases.
If you want it done nice and right, you're going to have to pay.
Username with a simple word - minimum $2k.
Attach it to a bot - $3k (1000 TON).
To register a company - $10k.
And that's without taking into account development
Of course, you can do with a standard bot, a server for $12 and get a 10% commission from users (Hi, Mr. Freeman), but these are isolated cases.
If you want it done nice and right, you're going to have to pay.
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900!
As long as there remain people willing to develop DeFi and other areas, the TON ecosystem has every chance to grow⌨️
As long as there remain people willing to develop DeFi and other areas, the TON ecosystem has every chance to grow
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So, I promised to share everything that is happening with the project. Remember – openness equals trust.
Naming. Initially, we were called TONDe.fi, demonstrating that it was the entry point to all DeFi on TON, but experienced individuals advised us not to focus on TON in the name and to choose a more abstract name for the project. Now we are🎨 Palette Finance (@Palette)
Naming. Initially, we were called TONDe.fi, demonstrating that it was the entry point to all DeFi on TON, but experienced individuals advised us not to focus on TON in the name and to choose a more abstract name for the project. Now we are
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“A strong DeFi project is nothing without its community… Marketing is about building trust and long-term engagement, where users feel like they are part of something bigger” — Uniswap founder Hayden Adams.
Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
Word-of-mouth is a powerful growth driver: satisfied users become product ambassadors.
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Which one do you like best?
Final Results
19%
1
8%
2
16%
3
9%
4
10%
5
12%
6
19%
7
22%
8
15%
9
27%
10
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People are divided into two camps: those who see the potential of TON and those who see its problems. But if the ecosystem finds balance, these groups can unite into a strong community.
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I’m looking at the development of AI in DeFi on other blockchains, not just TON, and I’m wondering: do we even need websites and design if everything can be done in a chat? You type “add liquidity” – the agent does it, you type “swap” – the agent executes the trade. Is design still relevant? 🎨
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There is a clear trend toward aggregators. However, to create a successful and commercially profitable DeFi project on TON, one must either outperform existing solutions or tap into current consumer demand. But demand does not drive the market—it always lags behind the future.
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Why do the founders of TON projects create their own channels separately from the project’s official ones? Because personalized business will be a trend in the next couple of years and will outperform anonymous businesses. This is already working in China and the US. Pure cynicism.
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