[cc]

https://open.substack.com/pub/gurwinder/p/why-you-are-probably-an-npc

Sonder
noun.

The profound feeling of realizing that everyone, including strangers passing in the street, has a life as vivid and complex as one's own, which they are constantly living despite one's personal lack of awareness of it.

Etterath
noun.

The feeling of emptiness after a long and arduous process is finally complete.

Dès vu
noun.

The awareness that the current moment being experienced will become a, or is already, a memory.

personally feel this feeling too often, especially when i'm having a good time overseas or with company, which then makes me sad..

this too shall pass

you are the most important storyteller in your life

i went to a retreat called the hoffman process last year

life changing for me! the storytelling we do are also patterns - patterns we learn from our parents, who learnt from theirs

they taught about the 4 parts of yourself - the quadranity, and it was incredibly helpful to facilitate a convo between my intellect vs my emotional child

from there you can see where narratives are spun from wounds, or shame, or as a way to protect yourself

AI is getting scarily good at predictions

https://x.com/tshevl/status/2021609000031142058?s=20

[BR]

Ogilvy on Advertising by David Ogilvy

recommended to me by a senior marketer. not everything is applicable given the digital age, but the fundamentals are still good lessons.

main takeaways:
• tons of minor details when creating ads like typography or headline creation
• ads should always be created with the intention of viewers reading alone
• stuff your conscious mind with information, then unhook your rational thought process. this helps to open up your unconscious mind.
• do not kill successful ad campaigns until it has proven to not work anymore. literally MILK and squeeze it dry

fav quotes:

I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.

4/5

[2026 NYR Reading Goal]

Total: 5/15
- Fiction: 1/8
- Non-fiction: 4/7

1. The Diary of A CEO - link
2. Purple Cow - link
3. Welcome to the Hyunam-Dong Bookshop - link
4. This is Marketing - link
5. Ogilvy on Advertising - link

evidently i am once again lacking in the fiction department, somehow my reading list is continuously piling up w non-fiction (my next 2 reads are nonfiction)

will have to make a conscious effort to add more fiction in

i hate to go the best seller route but seems i have no choice..

slow your attention to a healthy speed by reading physical books for extended periods of time

slow down

https://x.com/bitcoinpanda69/status/2022025488399839409?s=20

eat with family/friends more often !

https://x.com/drdominicng/status/2022143197124948187?s=46&t=nluSw7cwYGx8zFxfoYi5Iw

what happens to junior engineers?

https://x.com/kimmonismus/status/2022055329408938125?s=46&t=nluSw7cwYGx8zFxfoYi5Iw

the amount of backlash from OpenAI’s decision to remove 4o is honestly worrying

we’re just at the cusp of AI and people are already showing attachments and dependence on their AI bot for emotional needs

unsurprising because a lot have turned toward chatgpt for therapy or even validation

now, who were the ones that used to laugh at people wanting to marry a robot?