after digesting multiple marketing books and materials, i've come to realise that in essence its really a matter of
context and perception
probably why i find myself being so fascinated by it
being able to bend human psychology to your advantage must really feel like playing God
marketing might actually be addictive if you're able to do it well
context and perception
probably why i find myself being so fascinated by it
being able to bend human psychology to your advantage must really feel like playing God
marketing might actually be addictive if you're able to do it well
❤2
enjoying commuting a lot more in 2026 as well
i find the odd solitude peaceful because it means that i get an undisturbed window of time whereby i get to read my books
in addition, finding myself listening to less music in general too and it feels like i'm getting sick of it? spotify hours are dropping a lot and songs don't stick as long as they used to anymore
has anyone gone through this feeling before as well?
i find the odd solitude peaceful because it means that i get an undisturbed window of time whereby i get to read my books
in addition, finding myself listening to less music in general too and it feels like i'm getting sick of it? spotify hours are dropping a lot and songs don't stick as long as they used to anymore
has anyone gone through this feeling before as well?
[cc]
is the analog lifestyle a delusion?
https://www.instagram.com/reel/DTyys3FDMXe/?igsh=cTRrNWJlOHhmbGFp
is the analog lifestyle a delusion?
https://www.instagram.com/reel/DTyys3FDMXe/?igsh=cTRrNWJlOHhmbGFp
Instagram
@eugbrandstrat
The analog lifestyle is an inaccessible fantasy.
Today: examining the reality behind our offline aspirations - how the personal brand turned logging off into a luxury, and why we can't use social media as a scapegoat.
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Follow @eugbrandstrat for more…
Today: examining the reality behind our offline aspirations - how the personal brand turned logging off into a luxury, and why we can't use social media as a scapegoat.
--
Follow @eugbrandstrat for more…
Persona over authenticity
In my opinion the worst advice you can give someone starting out is to ‘be authentic or be yourself’.
Beyond the fact that it’s really vague, social media is a Colosseum—it is performative by design.
As I wrote in The Guardian a few months ago, what we call ‘authenticity’ is itself an aesthetic that is performed for the camera.
How (personal) brands are built in the modern algorithmic era
https://open.substack.com/pub/eugenehealey/p/how-personal-brands-are-built-in
In my opinion the worst advice you can give someone starting out is to ‘be authentic or be yourself’.
Beyond the fact that it’s really vague, social media is a Colosseum—it is performative by design.
As I wrote in The Guardian a few months ago, what we call ‘authenticity’ is itself an aesthetic that is performed for the camera.
How (personal) brands are built in the modern algorithmic era
https://open.substack.com/pub/eugenehealey/p/how-personal-brands-are-built-in
the Guardian
Gen Z and gen Alpha brought a raw, messy aesthetic to social media. Why does it feel as inauthentic as ever? | Eugene Healey
The glossy perfection of millennial content gave way to something that felt more ‘real’. But that was a mirage – and brands quickly caught on, says brand strategy consultant Eugene Healey
Get unbelievably proficient at using AI tools.
AI is not taking your jobs yet, but the people who uses it better than you will.
https://x.com/mrjasonchoi/status/2013978387937935826?s=20
AI is not taking your jobs yet, but the people who uses it better than you will.
https://x.com/mrjasonchoi/status/2013978387937935826?s=20
X (formerly Twitter)
Jason Choi (@mrjasonchoi) on X
Deepmind CEO's advice to young professionals:
Get unbelievably proficient at using AI tools.
AI is not taking your jobs yet, but the people who uses it better than you will.
Get unbelievably proficient at using AI tools.
AI is not taking your jobs yet, but the people who uses it better than you will.
🔥2
The Riddle of the Well-Paying, Pointless Job
https://x.com/moretothat/status/2014106465708155368?s=20
https://x.com/moretothat/status/2014106465708155368?s=20
X (formerly Twitter)
Lawrence Yeo (@moretothat) on X
The Riddle of the Well-Paying, Pointless Job
humblespace
The Riddle of the Well-Paying, Pointless Job https://x.com/moretothat/status/2014106465708155368?s=20
This is why a side hustle is so important if you have a pointless job (and if you want work to be a source of meaning in life). Since there are no motivating factors present at your day job, you must get those from somewhere else. Perhaps the hygiene factors aren’t quite there for the side hustle (it might not be making money, things feel a bit lonely, etc.), but if the motivators are present, then that can make you feel good about what you’re doing.
The key is to have the water level of the overall work satisfaction cup above the baseline as much as possible. If you have a pointless day job that pays the bills, take advantage of your financial security and spend your available time working on the things that truly motivate you. The net effect of these cups is what really matters, and with enough effort and intention, you just might be able to transition full-time to the work that you find meaningful.
If a side hustle doesn’t sound like the solution, then either it’s time to find another job, or it’s time to find ways to make your current job more motivating. This is something that goes beyond the scope of this post, but I’m sure it will involve some combination of deep, inner soul-searching and a bunch of difficult, daunting, yet necessary conversations with your team.
🔥3
more like signs of wisdom and maturity to me than intelligence
but yes lots of things to work on especially Feynman-ing things
https://x.com/therosieum/status/2013969488207569182?s=20
but yes lots of things to work on especially Feynman-ing things
https://x.com/therosieum/status/2013969488207569182?s=20
X (formerly Twitter)
rosie (@therosieum) on X
signs of intelligence (biased edition):
- saying smth as short as possible and as simple as possible
- changing your mind when presented with new data
- admitting when you don't know something
- making complex things sound simple (not simple things sound…
- saying smth as short as possible and as simple as possible
- changing your mind when presented with new data
- admitting when you don't know something
- making complex things sound simple (not simple things sound…
extreme takes here, its the way to generate virality tho
regardless, there are some good lessons here
take what resonates, leave what doesn't
https://x.com/Tim_Denning/status/2013552215097778231
regardless, there are some good lessons here
take what resonates, leave what doesn't
https://x.com/Tim_Denning/status/2013552215097778231
X (formerly Twitter)
Tim Denning (@Tim_Denning) on X
I'm 38. If You're in Your 20's or 30's, Read This.
[BR]
The Diary Of A CEO by Steven Bartlett
Recommendation from a colleague. Steven kept to his promise of it not being a long winded book. Easy read. Finally read his book after listening to his podcasts for a while.
main takeaways:
- if you want someone to be receptive, never start your response with a disagreement.
- questions prompt a psychological reaction that is different from statements. questions are a better form of call to action.
- to overcome a habit, do not fight against it. replace it with a positive loop instead.
- small wins are compact, tangible, upbeat, and non controversial. don’t underestimate the power of small wins.
fav quotes:
4.5/5 good pick up
The Diary Of A CEO by Steven Bartlett
Recommendation from a colleague. Steven kept to his promise of it not being a long winded book. Easy read. Finally read his book after listening to his podcasts for a while.
main takeaways:
- if you want someone to be receptive, never start your response with a disagreement.
- questions prompt a psychological reaction that is different from statements. questions are a better form of call to action.
- to overcome a habit, do not fight against it. replace it with a positive loop instead.
- small wins are compact, tangible, upbeat, and non controversial. don’t underestimate the power of small wins.
fav quotes:
There is no greater form of gratitude than taking care of yourself.
It’s nearly always cheaper, easier and more effective to invest in perception than reality.
4.5/5 good pick up
❤3
one of the wonders of the human mind (or maybe even the world) is the split second when one draws inspiration out of the blue from everyday life
it has already struck me twice this year through 1) an interview video, 2) a book
which led to certain breakthroughs in thought processes
i feel compelled to write a beautiful descriptive paragraph of how it felt during the strokes of eureka, but my linguistic ability does not allow me to do so yet
chatgpt would kind of defeat the purpose of it as well
i believe everyone has had that moment before too
reminds me of a quote i read a long time ago which holds so true
somehow, we are all suspended in language
it has already struck me twice this year through 1) an interview video, 2) a book
which led to certain breakthroughs in thought processes
i feel compelled to write a beautiful descriptive paragraph of how it felt during the strokes of eureka, but my linguistic ability does not allow me to do so yet
chatgpt would kind of defeat the purpose of it as well
i believe everyone has had that moment before too
reminds me of a quote i read a long time ago which holds so true
somehow, we are all suspended in language
❤3
interesting subreddit thread where you can really see the level of deception we’re at
https://www.reddit.com/r/RealOrAI/s/3Zlzg28irz
https://www.reddit.com/r/RealOrAI/s/3Zlzg28irz
Reddit
r/RealOrAI
Real or synthetic? Post images and videos here, and let the community decide what’s human and what’s AI.
spent the last 4h claude-ing my new mini project
i'm trying to build a personal book bank!
turns out after all my efforts in keying books & reviews, the website does not reflect whatever i've done on another person's device...
part of the process innit
i'm trying to build a personal book bank!
turns out after all my efforts in keying books & reviews, the website does not reflect whatever i've done on another person's device...
part of the process innit
👍1
Forwarded from Modo Capital
how much time do you spend on social media and which platforms are they? I've noticed the less time i spend on there and focus on irl interactions my mood is consistently better.
Modo Capital
how much time do you spend on social media and which platforms are they? I've noticed the less time i spend on there and focus on irl interactions my mood is consistently better.
it’s quite life changing the moment you release yourself from the shackles of social media
say no to the toxic feedback loop!
say no to the toxic feedback loop!