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[BR]

The Tipping Point by Malcolm Gladwell

finished this on a flight. it was recommended to me by the Head of Social Media of Solana, so i had to give it a read.

once again, Malcolm delivered. his previous book that i read 'Outliers' was great and this didn't fall below expectations.

main takeaways:
• how epidemics/contagions (in a general sense, not just viruses) -> Power of Few, Stickiness Factor, Power of Context
• key players: connectors, mavens, salesmen
• broken window theory
• and a lot of other interesting stories/facts

fav quotes:
The line between hostility and acceptance, in other words, between an epidemic that tips and one that does not, is sometimes a lot narrower than it seems.

the human mind has a kind of "reducing valve" that "creates and maintains the perception of continuity even in the face of perpetual observed changes in actual behavior."


5/5 !
[2026 NYR Reading Goal]

Total: 7/15
- Fiction: 1/8
- Non-fiction: 6/7

1. The Diary of A CEO - link
2. Purple Cow - link
3. Welcome to the Hyunam-Dong Bookshop - link
4. This is Marketing - link
5. Ogilvy on Advertising - link
6. The Creative Act - link
7. The Tipping Point - link
humblespace
k-shaped economy is real https://www.reddit.com/r/singapore/s/VoeZhiyYil
tldr; government had to inflate the numbers to make it look slightly better, but it still looks bad

real numbers are worse
Caviar cope
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In fact, generative AI like ChatGPT lends to human with a temporary rise in creative performance but boxes human creative capability in the long run, highlighting the imperative for cautious generative AI integration in creative endeavors.

https://arxiv.org/abs/2401.06816
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