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10. Understanding & Interviewing Your Audience
Paul recommends digging deeper into your audience to identify what questions they might have or what might cause them to abandon the experience. Understanding goals, tasks, and challenges provides insight, and using surveys to fill gaps helps maintain accurate audience personas.
#lesson
Paul recommends digging deeper into your audience to identify what questions they might have or what might cause them to abandon the experience. Understanding goals, tasks, and challenges provides insight, and using surveys to fill gaps helps maintain accurate audience personas.
#lesson
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11. The Purpose of an MVP
Paul explains the importance of producing a minimum viable product (MVP) because it defines the initial scope, reduces costs, and aids in marketing to your target audience. After brainstorming the possible tasks of an MVP, top task analysis can help identify the most crucial tasks users aim to achieve and streamline the design and development of the MVP.
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Paul explains the importance of producing a minimum viable product (MVP) because it defines the initial scope, reduces costs, and aids in marketing to your target audience. After brainstorming the possible tasks of an MVP, top task analysis can help identify the most crucial tasks users aim to achieve and streamline the design and development of the MVP.
#lesson
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12. Top Task Analysis & Prototyping
Paul dives deeper into the top task analysis process. Survey tools like PollUnit help quickly gather feedback for prioritizing tasks. Prototyping is also essential for ensuring the audience understands the product and its value.
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Paul dives deeper into the top task analysis process. Survey tools like PollUnit help quickly gather feedback for prioritizing tasks. Prototyping is also essential for ensuring the audience understands the product and its value.
#lesson
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13. Running a Test Campaign
Paul explains that test campaigns ensure a plan is in place for driving leads and give you sample conversion rates based on pricing.
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Paul explains that test campaigns ensure a plan is in place for driving leads and give you sample conversion rates based on pricing.
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14. Defining Success
Paul reviews a few test campaign scenarios. The scenarios include calls to action for staying informed, joining a waiting list, and taking pre-orders.
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Paul reviews a few test campaign scenarios. The scenarios include calls to action for staying informed, joining a waiting list, and taking pre-orders.
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15. Set Your Price
Paul outlines the pricing options available and shares the benefits and challenges for each. The pricing models include freemium, subscription, usage-based, per-user, and feature-based.
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Paul outlines the pricing options available and shares the benefits and challenges for each. The pricing models include freemium, subscription, usage-based, per-user, and feature-based.
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16. Build Your Landing Page
Paul shares the process of creating a high-converting landing page for your product. The page should include no more than two calls to action. Designing content blocks to highlight features and addressing common objections can help answer questions for the potential audience. Paul also outlines an ideal page flow with a summary, call to action, social proof, and benefits.
#lesson
Paul shares the process of creating a high-converting landing page for your product. The page should include no more than two calls to action. Designing content blocks to highlight features and addressing common objections can help answer questions for the potential audience. Paul also outlines an ideal page flow with a summary, call to action, social proof, and benefits.
#lesson
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17. Drive Traffic
Paul discusses ways to drive traffic to your landing page. Engaging with the community, guest blogging, podcasts, and social media are mediums where you can push out content. Paying for sponsored posts or advertising can also raise awareness and increase traffic.
#lesson
Paul discusses ways to drive traffic to your landing page. Engaging with the community, guest blogging, podcasts, and social media are mediums where you can push out content. Paying for sponsored posts or advertising can also raise awareness and increase traffic.
#lesson
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18. Nurture Your Audience
Paul encourages creating a campaign to stay connected and nurture the relationship between you and your potential customers. Communicating regularly keeps the audience engaged and leads to a higher conversion rate as the product is released.
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Paul encourages creating a campaign to stay connected and nurture the relationship between you and your potential customers. Communicating regularly keeps the audience engaged and leads to a higher conversion rate as the product is released.
#lesson
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19. Wrapping Up
Paul wraps up the course by answering a few questions about building multiple landing pages, strategies for finding clients, and concerns over ideas being copied when they are presented during user testing.
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Paul wraps up the course by answering a few questions about building multiple landing pages, strategies for finding clients, and concerns over ideas being copied when they are presented during user testing.
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Title: The Product Design Process
Description: Learn prototyping, user testing, MVP planning, and creating design systems. Apply interface design principles to build intuitive, user-centric applications.
Link: https://frontendmasters.com/courses/product-design/
Time: 5 hours, 6 minutes
Lessons: 33 / 33
Tags: #course #frontendmasters #720p
Description: Learn prototyping, user testing, MVP planning, and creating design systems. Apply interface design principles to build intuitive, user-centric applications.
Link: https://frontendmasters.com/courses/product-design/
Time: 5 hours, 6 minutes
Lessons: 33 / 33
Tags: #course #frontendmasters #720p
Frontendmasters
Product Design for Web Applications | Process from MVP to Design Systems
Learn prototyping, user testing, MVP planning, and creating design systems. Apply interface design principles to build intuitive, user-centric applications.
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1. Introduction
Paul Boag introduces himself and his background in product design and user experience. He discusses the different topics that will be covered in the workshop, including product design fundamentals, understanding user needs, prototyping in Figma, testing prototypes, and the importance of design systems in web applications.
- https://static.frontendmasters.com/assets/courses/2024-05-29-product-design/product-design-slides.pdf
#lesson
Paul Boag introduces himself and his background in product design and user experience. He discusses the different topics that will be covered in the workshop, including product design fundamentals, understanding user needs, prototyping in Figma, testing prototypes, and the importance of design systems in web applications.
- https://static.frontendmasters.com/assets/courses/2024-05-29-product-design/product-design-slides.pdf
#lesson
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2. What is Product Design
Paul discusses the fundamentals of product design and how it differs from traditional web design. He explains that product design involves conceptualizing, creating, and refining digital products such as SaaS apps and software interfaces. He also highlights the unique challenges of working on web apps, including repeated use, complexity, and the importance of procedural knowledge.
#lesson
Paul discusses the fundamentals of product design and how it differs from traditional web design. He explains that product design involves conceptualizing, creating, and refining digital products such as SaaS apps and software interfaces. He also highlights the unique challenges of working on web apps, including repeated use, complexity, and the importance of procedural knowledge.
#lesson
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3. Why Product Design
Paul discusses the importance of product design in the success or failure of a web app. He explains how product design impacts customer acquisition, customer retention, and cost savings for organizations. He also shares personal examples and anecdotes to illustrate the significance of product design in real-world scenarios.
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Paul discusses the importance of product design in the success or failure of a web app. He explains how product design impacts customer acquisition, customer retention, and cost savings for organizations. He also shares personal examples and anecdotes to illustrate the significance of product design in real-world scenarios.
#lesson
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4. Market & Customer Awareness
Paul discusses the principles of product design and emphasizes the importance of understanding market awareness, competition, market trends, and positioning. He also highlights the need to be user-centric, understanding users' goals, pain points, and needs. Additionally, he discusses the importance of being task-oriented and understanding the hierarchy of tasks and functionality in order to help users achieve their goals.
#lesson
Paul discusses the principles of product design and emphasizes the importance of understanding market awareness, competition, market trends, and positioning. He also highlights the need to be user-centric, understanding users' goals, pain points, and needs. Additionally, he discusses the importance of being task-oriented and understanding the hierarchy of tasks and functionality in order to help users achieve their goals.
#lesson
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5. Process & Technical Feasibility
Paul emphasizes the importance of designers working in harmony with developers and understanding technical feasibility and scalability. He discusses the importance of understanding HTML and CSS, and encourages designers to at least have a basic knowledge of coding. He also talks about the concept of simplicity in design and shares a process for simplifying complex interfaces by asking three questions: Can I remove it? Can I hide it? Can I shrink it?
#lesson
Paul emphasizes the importance of designers working in harmony with developers and understanding technical feasibility and scalability. He discusses the importance of understanding HTML and CSS, and encourages designers to at least have a basic knowledge of coding. He also talks about the concept of simplicity in design and shares a process for simplifying complex interfaces by asking three questions: Can I remove it? Can I hide it? Can I shrink it?
#lesson
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6. Usability & Accessibility
Paul discusses the various aspects and considerations involved in product design. He covers topics such as usability, error handling, accessibility, device compatibility, interactivity, security, branding, and emotional connection.
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Paul discusses the various aspects and considerations involved in product design. He covers topics such as usability, error handling, accessibility, device compatibility, interactivity, security, branding, and emotional connection.
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7. Minimum Viable Product
Paul discusses MVPs as a product version with enough features to attract early adopters and validate the product idea, while also gathering user feedback for future improvements. He emphasizes the value of starting with an MVP, as it reduces risk, allows for faster market entry, focuses on the core value proposition, provides tangible evidence for investors, and enables learning through user experience. He also discusses the iterative process of building an MVP, listening to feedback, adapting to different audiences, and observing user behavior.
#lesson
Paul discusses MVPs as a product version with enough features to attract early adopters and validate the product idea, while also gathering user feedback for future improvements. He emphasizes the value of starting with an MVP, as it reduces risk, allows for faster market entry, focuses on the core value proposition, provides tangible evidence for investors, and enables learning through user experience. He also discusses the iterative process of building an MVP, listening to feedback, adapting to different audiences, and observing user behavior.
#lesson
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8. Planning & Launching the MVP
Paul discusses the importance of considering the value proposition and the time and effort required to build certain features. He explains the process of prototyping the MVP and gathering feedback from users through usability testing, prototyping in code, and monitoring the live MVP. He also stresses the importance of paying attention to user feedback and adjusting the backlog of features based on the insights gained from the MVP.
#lesson
Paul discusses the importance of considering the value proposition and the time and effort required to build certain features. He explains the process of prototyping the MVP and gathering feedback from users through usability testing, prototyping in code, and monitoring the live MVP. He also stresses the importance of paying attention to user feedback and adjusting the backlog of features based on the insights gained from the MVP.
#lesson
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9. Iterating on the MVP
Paul discusses the iterative process of product design and explains that product design is an ongoing cycle of discovering user needs, prototyping, iterating, launching, monitoring, and refining. He also emphasizes the importance of balancing new feature development with optimizing existing features and provides insights on how to prioritize work based on user needs, business goals, and time and effort.
#lesson
Paul discusses the iterative process of product design and explains that product design is an ongoing cycle of discovering user needs, prototyping, iterating, launching, monitoring, and refining. He also emphasizes the importance of balancing new feature development with optimizing existing features and provides insights on how to prioritize work based on user needs, business goals, and time and effort.
#lesson
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10. Common Mistakes
Paul discusses three common mistakes that people make when prioritizing their workloads around features and minimal viable products. Rushing the discovery phase, neglecting post-launch iteration, and a lack of holistic thinking. He also provides some solutions to these problems, such as conducting a sprint zero or using user research and testing to inform decision-making.
#lesson
Paul discusses three common mistakes that people make when prioritizing their workloads around features and minimal viable products. Rushing the discovery phase, neglecting post-launch iteration, and a lack of holistic thinking. He also provides some solutions to these problems, such as conducting a sprint zero or using user research and testing to inform decision-making.
#lesson