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8. Stakeholder Example: Improving an API
Brian shares a thought exercise for identifying how improving an API may affect the API's stakeholders. Questions about managing timelines and work estimates are also discussed in this lesson.
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9. Google Maps Exercise
Students are instructed to list the stakeholders involved in adding a feature that makes ordering food easier on Google Maps. Pros and cons of this feature should also be listed for each stakeholder.
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10. Understanding the Audience
Brian stresses the importance of understanding the targeted audience of a communication. A communication addressing a group of engineers will have different goals than a memo sent to a large organization. Highlighting what is known of an audience and what is needed from them will help shape better communication channels.
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11. Context Sharing
Brian recommends reducing the surface area of communications as much as possible to avoid tangents and off-topic discussions. If a consensus has already been reached, there's no need for additional discussion.
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12. Communication Preparation
Brian explains that Product Managers spend a lot of time preparing for all the questions they might receive while only communicating 5% of the information they prepared. This is because communications shouldn't be longer than necessary. The importance of technical writing is also discussed in this lesson.
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13. Communication Exercise
Students are instructed to analyze the audience, goals, and details of three product pitches and identify any issues or ways the pitches could be improved.
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14. Communication Solution
Brian talks through the solution to the Communication exercise.
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15. Technical Writing
Brian shares tips for applying the previously covered communication skills to technical writing. Understanding the audience and keeping the message concise can increase the effectiveness of communicating the email, memo, or slide deck. Receiving valuable feedback is also discussed in this lesson.
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16. Formatting
Brian explains that proper formatting can drastically improve the effectiveness of written communication. Most readers skim documents. Headings, bolding, and colors can succinctly pull out the key points and draw the eye of a reader.
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17. Formatting Exercise
Students are instructed to copy and paste a project status update into a word processor like Google Docs and format the text to articulate the message better.
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https://pm.holt.courses/lessons/technical-writing/formatting-exercise
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18. Diagrams
Brian recommends using visuals like charts and diagrams to organize and tell a story. These visual aids can be created with tools like Google Drawings, Excalidraw or professional design tools like Photoshop, Illustrator, or Figma.
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19. Diagramming Exercise
Students are instructed to diagram the project's status from the Formatting exercise. The visualization should emphasize the overlapping nature of the work remaining in the project.
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https://pm.holt.courses/lessons/technical-writing/diagramming-exercise
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20. Executive Summaries
Brian stresses the importance of executive summaries. The goal of a successful executive summary is to communicate the key takeaways of a document with as little filler information as possible.
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21. Executive Summaries Exercise
Students are instructed to write an executive summary for the project status update from the Formatting exercise.
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https://pm.holt.courses/lessons/technical-writing/executive-summary-exercise
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22. Meetings Overview
Brian introduces a few fundamental principles for successful meetings. For example, understanding who is in the room and the context required to communicate the desired message.
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23. Meeting Preparation
Brian explains that meeting preparation strategies will vary depending on the level of importance. No matter how in-depth the preparation, a meeting organizer should set intentions, provide an agenda, timebox agenda items, and come to the meeting with a decision already in place.
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24. Meetings Q&A
Brian answers questions about meeting preparation and shares some public speaking advice for introverted individuals.
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25. Running a Meeting
Brian shares the importance of owning meetings and the difference between good and bad tangents. Preemptively addressing known issues helps meeting organizers control the conversation and flow of the meeting.
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26. Meetings Exercise
Students are instructed to create a meeting agenda from the memo from the Formatting exercise.
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https://pm.holt.courses/lessons/meetings/exercise
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27. Stats & Graphs
Brian emphasizes the critical role statistics and graphs play for a product manager to communicate a message. Choosing the appropriate chart for a data set is important and the use of pie charts is discouraged.
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28. Team Metrics
Brian explains that metrics are crucial to product management because it's evidence and help define the success or failure of a given mission. An example of team metrics at Netflix is also discussed in this lesson.
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