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1. Introduction
Brian begins the course with a summary of who the course is designed for and a tour of the course website. There are many paths to becoming a good product manager. While this course is geared more toward those in technical or engineering roles, the concepts can easily be applied across many industries.
- https://pm.holt.courses/
#lesson
Brian begins the course with a summary of who the course is designed for and a tour of the course website. There are many paths to becoming a good product manager. While this course is geared more toward those in technical or engineering roles, the concepts can easily be applied across many industries.
- https://pm.holt.courses/
#lesson
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2. Product vs Project Management
Brian begins highlighting a product manager's role by comparing it with adjacent management positions. While a product manager may need to help with project management, the core responsibility of a project manager is to keep a team aligned on the work required and when it will be delivered.
#lesson
Brian begins highlighting a product manager's role by comparing it with adjacent management positions. While a product manager may need to help with project management, the core responsibility of a project manager is to keep a team aligned on the work required and when it will be delivered.
#lesson
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3. Program & Marketing Management
Brian explains that companies may refer to product managers as program managers or technical program managers. Companies may also have a product marketing manager responsible for the "go-to-market" plan.
#lesson
Brian explains that companies may refer to product managers as program managers or technical program managers. Companies may also have a product marketing manager responsible for the "go-to-market" plan.
#lesson
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4. What a Product Manager Does
Brian explains a product manager, or PM is the glue that holds a team together. A PM ideates and organizes ideas from others, prioritizes work, creates plans/roadmaps, and does whatever a team needs to be effective.
#lesson
Brian explains a product manager, or PM is the glue that holds a team together. A PM ideates and organizes ideas from others, prioritizes work, creates plans/roadmaps, and does whatever a team needs to be effective.
#lesson
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5. Hard Parts of Product Management
Brian shares some difficult aspects of product management. Meetings and communication are a significant part of the job. It can also be difficult for former engineers to feel productive since accomplishments are not measured in pushes to Git repositories.
#lesson
Brian shares some difficult aspects of product management. Meetings and communication are a significant part of the job. It can also be difficult for former engineers to feel productive since accomplishments are not measured in pushes to Git repositories.
#lesson
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6. Reasons to Become a Product Manager
Brian shares the exciting aspects of product management. Developing strategy, working with a wide range of people from engineers to end users, and the variety of work are reasons a person maybe be drawn to product management.
#lesson
Brian shares the exciting aspects of product management. Developing strategy, working with a wide range of people from engineers to end users, and the variety of work are reasons a person maybe be drawn to product management.
#lesson
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7. What is a Stakeholder
Brian explains that stakeholders are affected by a product manager's decisions about a product. They may be end users, business owners, third-party developers, etc.
#lesson
Brian explains that stakeholders are affected by a product manager's decisions about a product. They may be end users, business owners, third-party developers, etc.
#lesson
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8. Stakeholder Example: Improving an API
Brian shares a thought exercise for identifying how improving an API may affect the API's stakeholders. Questions about managing timelines and work estimates are also discussed in this lesson.
#lesson
Brian shares a thought exercise for identifying how improving an API may affect the API's stakeholders. Questions about managing timelines and work estimates are also discussed in this lesson.
#lesson
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9. Google Maps Exercise
Students are instructed to list the stakeholders involved in adding a feature that makes ordering food easier on Google Maps. Pros and cons of this feature should also be listed for each stakeholder.
#lesson
Students are instructed to list the stakeholders involved in adding a feature that makes ordering food easier on Google Maps. Pros and cons of this feature should also be listed for each stakeholder.
#lesson
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10. Understanding the Audience
Brian stresses the importance of understanding the targeted audience of a communication. A communication addressing a group of engineers will have different goals than a memo sent to a large organization. Highlighting what is known of an audience and what is needed from them will help shape better communication channels.
#lesson
Brian stresses the importance of understanding the targeted audience of a communication. A communication addressing a group of engineers will have different goals than a memo sent to a large organization. Highlighting what is known of an audience and what is needed from them will help shape better communication channels.
#lesson
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11. Context Sharing
Brian recommends reducing the surface area of communications as much as possible to avoid tangents and off-topic discussions. If a consensus has already been reached, there's no need for additional discussion.
#lesson
Brian recommends reducing the surface area of communications as much as possible to avoid tangents and off-topic discussions. If a consensus has already been reached, there's no need for additional discussion.
#lesson
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12. Communication Preparation
Brian explains that Product Managers spend a lot of time preparing for all the questions they might receive while only communicating 5% of the information they prepared. This is because communications shouldn't be longer than necessary. The importance of technical writing is also discussed in this lesson.
#lesson
Brian explains that Product Managers spend a lot of time preparing for all the questions they might receive while only communicating 5% of the information they prepared. This is because communications shouldn't be longer than necessary. The importance of technical writing is also discussed in this lesson.
#lesson
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13. Communication Exercise
Students are instructed to analyze the audience, goals, and details of three product pitches and identify any issues or ways the pitches could be improved.
#lesson
Students are instructed to analyze the audience, goals, and details of three product pitches and identify any issues or ways the pitches could be improved.
#lesson
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15. Technical Writing
Brian shares tips for applying the previously covered communication skills to technical writing. Understanding the audience and keeping the message concise can increase the effectiveness of communicating the email, memo, or slide deck. Receiving valuable feedback is also discussed in this lesson.
#lesson
Brian shares tips for applying the previously covered communication skills to technical writing. Understanding the audience and keeping the message concise can increase the effectiveness of communicating the email, memo, or slide deck. Receiving valuable feedback is also discussed in this lesson.
#lesson
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16. Formatting
Brian explains that proper formatting can drastically improve the effectiveness of written communication. Most readers skim documents. Headings, bolding, and colors can succinctly pull out the key points and draw the eye of a reader.
#lesson
Brian explains that proper formatting can drastically improve the effectiveness of written communication. Most readers skim documents. Headings, bolding, and colors can succinctly pull out the key points and draw the eye of a reader.
#lesson
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17. Formatting Exercise
Students are instructed to copy and paste a project status update into a word processor like Google Docs and format the text to articulate the message better.
- https://pm.holt.courses/lessons/technical-writing/formatting-exercise
#lesson
Students are instructed to copy and paste a project status update into a word processor like Google Docs and format the text to articulate the message better.
- https://pm.holt.courses/lessons/technical-writing/formatting-exercise
#lesson
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18. Diagrams
Brian recommends using visuals like charts and diagrams to organize and tell a story. These visual aids can be created with tools like Google Drawings, Excalidraw or professional design tools like Photoshop, Illustrator, or Figma.
#lesson
Brian recommends using visuals like charts and diagrams to organize and tell a story. These visual aids can be created with tools like Google Drawings, Excalidraw or professional design tools like Photoshop, Illustrator, or Figma.
#lesson
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19. Diagramming Exercise
Students are instructed to diagram the project's status from the Formatting exercise. The visualization should emphasize the overlapping nature of the work remaining in the project.
- https://pm.holt.courses/lessons/technical-writing/diagramming-exercise
#lesson
Students are instructed to diagram the project's status from the Formatting exercise. The visualization should emphasize the overlapping nature of the work remaining in the project.
- https://pm.holt.courses/lessons/technical-writing/diagramming-exercise
#lesson
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20. Executive Summaries
Brian stresses the importance of executive summaries. The goal of a successful executive summary is to communicate the key takeaways of a document with as little filler information as possible.
#lesson
Brian stresses the importance of executive summaries. The goal of a successful executive summary is to communicate the key takeaways of a document with as little filler information as possible.
#lesson
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21. Executive Summaries Exercise
Students are instructed to write an executive summary for the project status update from the Formatting exercise.
- https://pm.holt.courses/lessons/technical-writing/executive-summary-exercise
#lesson
Students are instructed to write an executive summary for the project status update from the Formatting exercise.
- https://pm.holt.courses/lessons/technical-writing/executive-summary-exercise
#lesson