Preparations for SiGMA Dubai are in full swing. In just a few days, the ideas we’ve been working on all this time with the outstanding artist SPICH will materialize for conference attendees to discover.

Let’s see the behind-the-scenes process of the legendary “BREAKING BOUNDARIES” collaboration taking shape.

➡️ Follow us so you don’t miss the moment when this magic comes to life.

👀 Let's take a closer look at our merch created in collaboration with the talented artist SPICH, exclusively for SiGMA Dubai.

Here’s a detail you might not have known: the collection is crafted manually of one-of-a-kind pieces, no two items are the same. SPICH personally shaped every piece in the collection, working closely with our team and overseeing each stage of the process from concept to final execution. Every detail is made up with the care and intention that we are known for.

Very soon, each piece will find its owner, and we couldn’t be more excited ❤️

We’ll be waiting for you at SiGMA Dubai.
Booth 4P | Feb 9–11

⌛️ 2 days left until SiGMA Dubai. Our team is working at full speed, adding the final and most meaningful detail to our exclusive merch collection: the artist’s personal touch.

Before we present it at the conference, here’s a quiet glimpse into the process.
This is how ideas turn into something you can touch, feel, and wear.

We can’t wait to share it with our VIP merchants and partners ❤️

SiGMA Dubai
Feb 9–11
Booth 4P

✅ Sharing a closer look at several artworks by SPICH, created specifically for our “Breaking Boundaries” booth concept.

These pieces were conceived as a core part of the booth’s identity, developed in line with the overall concept and design. Having traveled from SPICH’s workshop to Dubai, the paintings will take their place at our booth during SiGMA as the final and most important detail. We’re excited to finally show how it all comes to life.

➡️ Step by SiGMA Dubai, Booth 4P, February 9–11, and see it for yourself.

SPICH continues working on our merch collection. Every piece is hand-touched by the artist himself ❤️

Every collaboration moves our brand beyond familiar ground.

When we work with creators, we explore new territory, experiment with fresh formats, and refuse to rely on past success. This year, our "BREAKING BOUNDARIES" collaboration with the outstanding artist SPICH marks another step forward, introducing a new visual language, new ideas, and new meaning.

Together with SPICH, we created a unique booth design, pushed our creative boundaries further than ever before, and developed exclusive merch and art collections for our partners and VIP clients, revealed for the first time.

The wait is almost over. In just a few hours the result of our collaboration will be fully unveiled at the SiGMA conference.

Join us at booth 4P at SiGMA Dubai and see the collaboration come to life.

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