🌟 We round up most active S2S speaking buddies and subscribers in the #s2s_hall_of_fame every week

Meet previous week's top speakers

@anton_sytin
@dr_tumurov
@Azizamukhametova
@clockwork_yu
who consistently open up schedule for speaking practice, attended sessions on time, showing their commitment to mastering English speaking skills

@coHHblu_2py34uk +2 points for completing an additional task in the comments

What’s next?

At the end of March, we’ll reward our most active participants with special prizes, such as personal consultations with a highly qualified trainer, additional study tools, and more. See how we add up scores.

Don’t miss out on your chance to shine and earn rewards — book your speaking sessions, stay active, and get closer to your goals with S2S

🔠en Z's Consumption (=buying) Habits

Quick Generation Recap

Baby Boomers: born 1946-64
Millenials: born 1981-96
Zoomers/Zen(eration) Z: born 1997-2012

You well know — they have different lifestyles, mindsets, habits. Different consumption (=buying) habits as well.

Why care? If you work in product development or marketing, you have to care. If you have parents, friends, or children, you also have to care :)

🔠This week, we learn to speak about the consumption habits of Gen Z. There're at the very list 8 of them that set Zoomers apart. You’ll pick up key vocabulary and sharpen your pronunciation.

Now

🔉 Play the video above sound on. Do you recognise yourself or anyone in your immediate (=close) circle?

🌠 Drop an emoji to show you're in for the week of exchange, practice, and growth!

#s2s_weekly_topic Gen Z's Consumption Habits

Tuesday #s2s_vocabulary time. Speed up your learning of this week’s Gen Z’s Consumption Habits phrases

🔠POT (noun) – a small round mark or area on a surface

There is a black spot on the ladybug 🐞 in the picture

ON THE SPOT — immediately; without delay; right at that moment

Turning back to Zoomers and their consumption habits

Zoomers think of offline retail as of a social event — something to do with friends. Shopping offers excitement, but they won’t buy products ON THE SPOT. That shows that malls are increasingly used for marketing rather than storage. The mall that I think best exemplifies this demand for socialising instead of purchasing is Funan in central Singapore, with its climbing wall, esports tournaments.

Want extra points, great karma, and, most importantly, stellar English? Simple:

1 Do the quiz below
2 Tell us what you’ve (or haven’t) bought on the spot recently in comments

#s2s_vocabulary Gen Z’s Consumption Habits

Wednesday time to sharpen your pronunciation.

🔠GO (noun) – how you think and feel about yourself; your sense of importance.

Tayson’s EGO was hurt when he lost the game in 1990 (Boomers will know).

EGO BUILDING (noun) – activities or things that make you feel more confident and important.

Turning to Zoomers’ Consumption Habits

EGO BUILDING on social media is a big thing. Social media drives demand for luxury goods, sneakers, and trendy items, while also fostering value-conscious spending through platforms like Shein and Temu.

🎧 Listen to the correct pronunciation of ‘EGO BUILDING’ and choose the right sound in the quiz below

#s2s_pronunciation Gen Z’s Consumption Habits

🤩 Sound on: no excuses to butcher ‘ego’s sounds after this 🤣

Don’t understand what I’m taking about? Do the exercise above
—-

So is it cool to have a big ego? :) Thoughts?

Thursday #s2s_vocabulary time. Speed up your learning of this week’s Gen Z’s Consumption Habits phrases

🔠NOT (noun) – a place where a rope, string, or something similar is tied together.

There is a heart-shaped KNOT in the picture

TO TIE THE KNOT – to get married

Turning back to Zoomers and their consumption habits

Fewer Zoomers use dating apps, delaying marriage, and prioritizing career and personal growth. This could be related to higher education levels for women and, as a result, greater focus on careers, greater access to contraceptives and a reduced role of religion in people’s lives. The perceived greater availability of potential partners on dating apps has made it less important TO TIE THE KNOT quickly

Want extra points, great karma, and, most importantly, stellar English? Simple:

1 Do the quiz below
2 Tell us when’s the best time to tie the knot and your generation in comments

#s2s_vocabulary Gen Z’s Consumption Habits

Friday time to sharpen your pronunciation.

©️ONSCIOUS (adjective) – knowing and aware of something.

🔹 The girl with smelly armpits was CONSCIOUS of everyone looking at her. (She knew they were looking at her.)

🔹 The driver was CONSCIOUS after the accident. (He was awake and aware.)

HEALTH-CONSCIOUS CHOICES — decisions made with care for one’s health, such as eating nutritious food or exercising.

Turning to Zoomers’ consumption habits

Zoomers prioritize mental and physical health. They make HEALTH-CONSCIOUS dietary choices preferring high-protein snacks, fitness tracking, and wellness apps, while also showing skepticism toward artificial sweeteners and fast food.

What about Zoomers, Boomers, and Millenials around you? Do they make health-conscious dietary choices?

#s2s_pronunciation Gen Z’s Consumption Habits

🎧 Listen to the correct pronunciation of HEALTH-CONSCIOUS CHOICES and drop your voice message saying the phrase 3 times. Your English will say 😍 “Thank you”

😏 On Saturdays we share - and correct - Frequent errors we see S2S users make during speaking sessions. We help you not to repeat their mistakes.

A common mistake at Intermediate level is to mix up "History" and "Story." Let’s clarify

🔠istory is about real events that happened in the past. It is usually about countries, important people, or big changes in the world.

🔠tory is a narrative, a case, or a practice. It can be real or made up. It is something people tell to entertain, teach, or share experiences.

😳 Examples

The history of social media shows how Zoomers started using short videos instead of long posts.

Our friend shared a story about how his grandma became popular on TikTok!

As you can see on the screenshot, the speaker meant to say that something (eg., going on vacation twice a year, quitting studies, divorcing) is a common practice. Or, a common story.

Do the quizzes below to memorise the difference

#s2s_frequent_errors

We wrap up #s2s_weekly_topic Gen Z’s Consumption Habits

Remember Funan mall, on the spot buying behavior, and a new function of malls? (If you don’t, go and read our Tuesday post) Now you can watch the video to immerse yourself into a Singaporean shopping experience.

😳 When did you go to a shopping mall last time? Was it enjoyable?