English for Impact (S2S + PitchUp)
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Advanced English for ambitious learners. Join & speak with impact.

By @ybeymlina

Learn more about our products, S2S and PitchUp πŸ‘‰ https://linktr.ee/EnglishForImpact
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Tongue twister challenge Good luck saying it without tripping up

GROGGY Greg grabs green grapes GROGGILY at gray dawn πŸ’€


You’ve got this, hall of fame awaits you β€” drop your audios in the comments

#s2s_pronunciation Routine
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Learning the word above: GROGGINESS, what leads to it, and… (no Jack Dorsey)

Discussing Routines

DO the task above to memorise the word
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πŸ”  On Saturdays we share - and correct - frequent errors we see S2S users make during sessions. We help you not to repeat their mistakes

πŸ˜’ The Wish is a grammatical trick to say you don't believe something is realistic. You want something so much (eg, to lose weight to become healthier), but think it's impossible

Formula: [wish + Verb in the past (-ed/2d irregular)]

Good and bad examples of how to use the wish formula

βœ” I wish I could lose weight (but I think I can't)
NOT I wish I can lose weight

βœ” I wish I had more comments (but I think I cannot have more comments)
NOT I wish I have more comments

😏 BUT: We use hope, not wish, when we believe something can really happen in the future

βœ” I hope the weather will be fine tomorrow.
NOT I wish the weather will be fine tomorrow.

Do the quizzes below to memorise the pattern

#s2s_frequent_errors
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Our team's had a training and I ... they'll use Asana effectively now
Anonymous Quiz
96%
hope
4%
wish
I ... our readers spoke (past form) English every week, but they seem to be busy
Anonymous Quiz
25%
hope
75%
wish
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πŸͺΏ We wrap up our #s2s_weekly_topic about Routines with a video about a coder and his pet duck, Bubbles 🫧

In this video, a web dev from the USA shares what his day's like, from dawn (early morning) till dusk (evening).


What do you think, is it an exaggeration or modern reality? Is this sort of routine inevitable (=unavoidable) or pure laziness?
β€”β€”β€”

Wrap up

This week you, attentive readers of S2S channel, have >>

β€” read and listened to a summary of Jack Dorsey's (Twitter founder) routine
β€” learned 4 high level phrases
β€” reviewed an important grammar point: difference between 'wish' and 'hope,' in meaning and form of use
β€” have done 6 exercises
β€” improved pronunciation with a tongue twister

😍 Well done! Unmute the channel and keep up the great work. Your English will say Thank you

Meanwhile, this week S2S users have >>

β€” practiced speaking for 45-90 minutes with 1 or 2 speaking partners
β€” have received study materials in Notion with an indepth explanation and examples of 10 Routine related phrases
β€” received personal feedback with strong points and error corrections in their inbox after speaking practice

πŸ˜‰ You can learn more about S2S here

#s2s_weekly_topic Routine
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4 phrases you've learned this week in this channel. Vote for your favorite one.

Don't remember their meaning? Scroll up to review. Want to commit the phrases to memory? Tell us about your week using 1 of the phrases in comments
Anonymous Poll
13%
to fast 🀨
20%
to stay alert πŸ€“
33%
to leave little room for ☹️
33%
grogginess πŸ˜΅β€πŸ’«
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🌟 We round up most active S2S speaking buddies and subscribers in the #s2s_hall_of_fame every week

Meet previous week's top speakers

@anton_sytin
@dr_tumurov
@Azizamukhametova
@clockwork_yu
who consistently open up schedule for speaking practice, attended sessions on time, showing their commitment to mastering English speaking skills

@coHHblu_2py34uk +2 points for completing an additional task in the comments

What’s next?

At the end of March, we’ll reward our most active participants with special prizes, such as personal consultations with a highly qualified trainer, additional study tools, and more. See how we add up scores.

Don’t miss out on your chance to shine and earn rewards β€” book your speaking sessions, stay active, and get closer to your goals with S2S
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πŸ” en Z's Consumption (=buying) Habits

Quick Generation Recap

Baby Boomers: born 1946-64
Millenials: born 1981-96
Zoomers/Zen(eration) Z: born 1997-2012

You well know β€” they have different lifestyles, mindsets, habits. Different consumption (=buying) habits as well.

Why care? If you work in product development or marketing, you have to care. If you have parents, friends, or children, you also have to care :)

πŸ” This week, we learn to speak about the consumption habits of Gen Z. There're at the very list 8 of them that set Zoomers apart. You’ll pick up key vocabulary and sharpen your pronunciation.

Now

πŸ”‰ Play the video above sound on. Do you recognise yourself or anyone in your immediate (=close) circle?

🌠 Drop an emoji to show you're in for the week of exchange, practice, and growth!

#s2s_weekly_topic Gen Z's Consumption Habits
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Tuesday #s2s_vocabulary time. Speed up your learning of this week’s Gen Z’s Consumption Habits phrases

πŸ” POT (noun) – a small round mark or area on a surface

There is a black spot on the ladybug 🐞 in the picture


ON THE SPOT β€” immediately; without delay; right at that moment

Turning back to Zoomers and their consumption habits

Zoomers think of offline retail as of a social event β€” something to do with friends. Shopping offers excitement, but they won’t buy products ON THE SPOT. That shows that malls are increasingly used for marketing rather than storage. The mall that I think best exemplifies this demand for socialising instead of purchasing is Funan in central Singapore, with its climbing wall, esports tournaments.


Want extra points, great karma, and, most importantly, stellar English? Simple:

1 Do the quiz below
2 Tell us what you’ve (or haven’t) bought on the spot recently in comments

#s2s_vocabulary Gen Z’s Consumption Habits
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Yesterday I booked tickets to a National park trip after thinking about it for a week.
Anonymous Quiz
39%
I’ve booked tickets ON THE SPOT
61%
I haven’t booked tickets ON THE SPOT
Wednesday time to sharpen your pronunciation.

πŸ” GO (noun) – how you think and feel about yourself; your sense of importance.

Tayson’s EGO was hurt when he lost the game in 1990 (Boomers will know).



EGO BUILDING (noun) – activities or things that make you feel more confident and important.

Turning to Zoomers’ Consumption Habits

EGO BUILDING on social media is a big thing. Social media drives demand for luxury goods, sneakers, and trendy items, while also fostering value-conscious spending through platforms like Shein and Temu.


🎧 Listen to the correct pronunciation of β€˜EGO BUILDING’ and choose the right sound in the quiz below

#s2s_pronunciation Gen Z’s Consumption Habits
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What's the first sound you hear in EGO BUILDING
Anonymous Quiz
96%
/i/
4%
/e/
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🀩 Sound on: no excuses to butcher β€˜ego’s sounds after this 🀣

Don’t understand what I’m taking about? Do the exercise above
β€”-

So is it cool to have a big ego? :) Thoughts?
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Thursday #s2s_vocabulary time. Speed up your learning of this week’s Gen Z’s Consumption Habits phrases

πŸ” NOT (noun) – a place where a rope, string, or something similar is tied together.

There is a heart-shaped KNOT in the picture


TO TIE THE KNOT – to get married

Turning back to Zoomers and their consumption habits

Fewer Zoomers use dating apps, delaying marriage, and prioritizing career and personal growth. This could be related to higher education levels for women and, as a result, greater focus on careers, greater access to contraceptives and a reduced role of religion in people’s lives. The perceived greater availability of potential partners on dating apps has made it less important TO TIE THE KNOT quickly


Want extra points, great karma, and, most importantly, stellar English? Simple:

1 Do the quiz below
2 Tell us when’s the best time to tie the knot and your generation in comments

#s2s_vocabulary Gen Z’s Consumption Habits
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2 boomers TIED THE KNOT last week. This means 2 boomers
Anonymous Quiz
96%
got married last week πŸ’
4%
went on a sailing trip last week πŸͺ’β›΅
All about knots πŸ”  a little bit about articles. Now go and do the exercise above.

β€”
😜 What kind of knots are you into?
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