English for Impact (S2S + PitchUp)
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Advanced English for ambitious learners. Join & speak with impact.

By @ybeymlina

Learn more about our products, S2S and PitchUp ๐Ÿ‘‰ https://linktr.ee/EnglishForImpact
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9 Iconic Maintenance Screens and their Copies

As we all know, a language is better learnt in a cultural context. And what can better showcase the culture than a website maintenance copy? The way you communicate about an unexpected service interruption is the epitome of culture

Get a sneak peek
๐Ÿซง9 iconic companies
๐Ÿซง13 phrases
๐Ÿซง15 best practices for product builders

Which screen is your favorite?

The idea for this investigation came through a personal experience. Yesterday, Canva was down. You can see their screen on the last slide. This screen came in stark contrast with that of PornHub's. How and why I came across that one - you can find out here, if you speak Russian

๐Ÿชด Send this compilation to a friend who is obsessed about products or customers
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An AI actress Tilly Norwood, the phrase "PURSUING AN ACTING CAREER," and 1.2K+

A plug-in from the admin here. Some of you remember, in July, I started resurrecting my old YouTube account (handle @ englishforimpact). The vide format is new for me, turned out veeeryyy ..hm.. demanding!

But I persisted, and my Shorts finally broke through a bit and started gaining 1k+ views organically. Some shares and even subs too! So I thought - who nows, you may like them too. Or get inspired to start creating your own content!

Here are my top 3 popular Shorts over 90 days
๐ŸซงI stood up for my values. A phrasal verb by Pavel Durov. 1.3K
๐ŸซงThorough, Tenacious, Tangible. Pronunciation challenge. 1.2K
๐Ÿซง2 cultures, 2 languages, 1 love. Viet collab. 1.6K

๐Ÿชด Do you have any blogs of your own, dear reader? Share them in comments, with a short description of who it is for in English
๐Ÿ’“ Support me with your subscription on YouTube
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You've got a 3hr commute on a language practice train ahead.

Passenger roll

A1 - Duolingo
Gamified app with bite-sized exercises for vocabulary, grammar, and pronunciation practice
C1 - Babbel
An app with structured courses focused on practical conversational skills and real-world dialogues
D1 - YouTube
Free video lessons, pronunciation guides, and immersive content from native speakers
F1 - Chat GPT
AI conversation partner for practicing writing, getting explanations, and receiving corrections
B2 - Call a teacher
Speak with a teacher recommended by a friend, found on a marketplace platform (Profi) or on social media
E2 - Fluently
AI-powered speaking practice with real-time feedback on pronunciation and fluency
A3 - Netflix
Watching shows/movies in target language with subtitles for immersion and listening practice
C3 - Memrise
Spaced repetition flashcards and video clips with native speakers for vocabulary retention
D3 - Tandem
Language exchange community for practicing with native speakers via text, audio, and video
F3 - Italki
Marketplace for booking affordable one-on-one lessons with professional tutors and native speakers
B4 - Quizlet
Creating and studying custom flashcard sets for vocabulary, phrases, and exam prep
E4 - Preply
Platform for finding and scheduling private lessons with qualified language tutorsRetry
A5 - Read a book
It can be fiction or non fiction - up to you
C5 - Hello Talk
Language exchange app connecting learners with native speakers for text/voice chat practice
D5 - Other
We're sure you know more ways to boost your English
F5 - Chat on a dating app
Tinder, Bumble, Coffe & Bagel - you name it!

๐Ÿชด Which seat will you pick and why?
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๐Ÿ’ท Basic Income already here! Reddit reacts to "free" money

Ireland's Basic Income for the Arts (BIA) in a nutshell

The Basic Income for the Arts (BIA) pilot scheme provides โ‚ฌ325 per week to 2,000 artists and creative arts workers, launched in 2022 and originally scheduled to run for three years until 2025. The scheme was extended by six months to February 2026, and in Budget 2026, Ireland committed to making the program permanent (4)

A cost-benefit analysis found that for every euro invested in the scheme, society received between โ‚ฌ1.31 and โ‚ฌ1.75 in return, with an overall return of โ‚ฌ1.39 per euro invested. This return comes through increased wellbeing, higher public engagement with arts and culture, and gross income gains for artists.


This topic has been discussed by S2S (website) users this week. It has got sooo much positive feedback, that I want to remove paywall as an exception and share the Speaking plan on "Basic Income" with all of you. I hope it will help you find the words to express your nuanced thoughts on this topic. ENJOY

๐Ÿชด Speaking Plan [Notion link] overview

๐ŸซงShort text + Full reddit screenshots + audio
๐Ÿซง10 phrases explained + audio
๐ŸซงA gap fill exercise for 10 phrases + clues
๐ŸซงQuestions for discussion
๐Ÿซง3 external resources to verify the info, learn more, and/or get engaged in a debate

๐Ÿง› You know who to share this with
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๐Ÿชด Can we spend budget on a new monitor? Is it ... of our quarterly budget?
Anonymous Quiz
37%
๐Ÿซงdown the slope
63%
๐Ÿซงwithin the scope
3
๐ŸชดThe beasts ... our data center. We'll feed them and get back soon
Anonymous Quiz
76%
๐Ÿซงroam
24%
๐Ÿซงfoam
3
๐Ÿชด Tilly Norwood, an AI actress, has a blog about ... an acting career in LA
Anonymous Quiz
91%
๐Ÿซงpursuing
9%
๐Ÿซงperusing
3
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How "pronunciation" kills people (Joke 3) ๐Ÿซง4 morbid puns

Transcript
"I'm sorry to say that the operation has left you completely blind."

"Oh, I see."

"Oh, cool. Then forget I said anything."

---

"Hello. My wife is going into labor."

"Is this her first child?"

"No, this is her husband."

---

"I'm sorry, sir. Your dad was pronounced dead."

"Oh, I can't believe I've been pronouncing it wrong all this time."

---

"Hey, James. I've got your test results here."

"Did I pass?"

"You will."

๐Ÿ’…
Breaking down the wordplay behind

Joke 1: The Blind Patient

The doctor tells the patient they're blind, and the patient responds "Oh, I see" (meaning "I understand"), which contradicts their medical condition. The doctor then panics, thinking he made a mistake.

Wordplay/Pun (double meaning of "see")

Joke 2: The Labor Mix-Up

The receptionist asks if this is the wife's first child, but the husband misinterprets the question as asking who *he* is, so he clarifies he's the husband, not the child.

Type: Misunderstanding/Literal interpretation humor

Joke 3: "Pronounced" Dead

The doctor says the dad was "pronounced dead" (declared dead), but the son thinks they mean he's been saying "dad" with the wrong pronunciation his whole life.

Type: Wordplay/Double meaning of "pronounce" (serious vs. trivial interpretation)

Joke 4: The Test Results

James asks if he "passed" his medical test, and the ominous response "You will" implies he'll pass away soon (die), not that his results were good.

Type: Dark humor/Morbid implication

๐Ÿ’…
Glossary

๐Ÿซง
To pass
1. To pass a test - to get a good/satisfactory mark
2. To pass away - to die

๐Ÿซง
To go into labour

To start giving birth to a child

๐Ÿซง
To pronounce

1. To articulate, say something
2. To declare, announce: To pronounce dead

๐Ÿซง
A pun

Wordplay, double meaning


IG reference ogmomothecat

๐Ÿชด Which expression did you like the most?
Let us know - your feedback gives birth to top relevant content
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HOW to rebuff criticism against your company like Dario Amodei, Anthropic's Founder, CEO

Every week, PitchUp club members dissect speech of one of the greatest minds in tech.

Here's an example: Dario responds to the question quoted by Lex Fridman from a Reddit, Inc. user:

"Are Claude's models getting dumber?"

Dario responds using a 3-Part Framework. Swipe through the carousel to see his quotes and what they stand for

Best part: you can apply this framework to rebuff criticisms agains your company, product, or even yourself personally :)

Watch the YT 4min video segment with the rebuff here

3 Vocab items from the images explained
๐Ÿซง This actually doesn't apply -
This has nothing to do with us / Groundless

๐Ÿซง To control all the consequences -
To control what happens as a result of your actions

๐Ÿซง Long-winded (answer) -
Speaking for a long time, non-stop


๐Ÿชด Nothing empowers like adopting speech techniques of the best minds. DM @ybeymlina "PitchUP" to apply to join our club
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9 Book Recommendations by Admin

It's a rainy season time of the year where I am โ€” a perfect excuse to let my introverted part take, avoid networking events, and double down on reading. Let me share what's on my Kindle to of the list now

1. "The Soul of Money: Transforming Your Relationship with Money and Life" by Lynne Twist, a global activist, fundraiser, founder of "Soul of Money" Institute.
First published in the USA, 2003.
305 pages for people wanting to transform their relationship with money from scarcity to sufficiency. Reading difficulty: 4/10
[Our stand alone post inspired by this book]

2. "AI Snake Oil: What Artificial Intelligence Can Do, What It Can't, and How to Tell the Difference" by Arvind Narayanan & Sayash Kapoor, Computer Science Professor & PhD candidate (Princeton).
First published in the USA, 2024.
360 pages for anyone wanting to separate AI hype from reality. Reading difficulty: 5/10

3. "The Art of War" by Sun Tzu (Sunzi), a military strategist and general.
First published in China, 5th century BC.
100 pages for leaders, strategists, and anyone interested in timeless principles of conflict, competition, and strategic thinking applicable beyond warfare. Reading difficulty: 5/10

4. "TED Talks: The Official TED Guide to Public Speaking" by Chris Anderson, TED curator, journalist, Oxford graduate.
First published in the USA and the UK, 2016.
270 pages for anyone who needs to give presentations and wants to get heard. Reading difficulty: 4/10

5. "The Creative Act: A Way of Being" by Rick Rubin, Nine-time Grammy-winning music producer.
First published in the USA, 2023.
432 pages for those seeking to unlock their creative potential. Reading difficulty: 5/10

6. "The Art of Loving" by Erich Fromm, PhD in Sociology, Psychoanalyst, Social philosopher.
First published in Germany, 1956.
180 pages for readers seeking to understand love as a practiced skill rather than a feeling. Reading difficulty: 7/10

7. "One Flew Over the Cuckoo's Nest" by Ken Kesey, a novelist, creative writing graduate (Stanford).
First published in the USA, 1962.
320 pages for readers interested in counter-cultural literature exploring themes of individuality, institutional authority, and the nature of sanity. Reading difficulty: 6/10

8. "The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You" by Rob Fitzpatrick, a serial entrepreneur, YCombinator alum, startup advisor.
First published in the USA and the UK, 2013.
138 pages for startup founders and entrepreneurs who need to validate business ideas through effective customer conversations without getting misleading feedback. Reading difficulty: 3/10

9. "Thought and Language" by Lev Vygotsky, a psychologist.
First published in the USSR, 1934.
390 pages for educators, psychologists, and students interested in understanding the relationship between language development and cognitive processes in children and adults. Reading difficulty: 8/10

๐Ÿชด What are you reading now? And in what language?
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4 TOP Popular Posts of October

Bats, witches, and ghosts? Pfff, there's nothing that scares @ybeymlina more than not celebrating October's best moments at @englishforimpact

๐Ÿ’“TOP by views
3 Challenging to Pronounce B2/C1 Level Vocabs
Great for pronunciation and vocabulary review, as well as recognising the admin's face :)

๐Ÿ’“TOP by shares
51 Phrases from @durov and @lexfridman Interview
Great for ambitious learners who want to speak English like stars and their friends. Enjoy and share!

๐Ÿ’“TOP by comments
October, 1 Around the World
Great for getting out of your bubble. Thank you for connecting in comments!

๐Ÿ’“TOP by reactions
@durov again! 5 Quotes and Phrases from @durov x @lexfridman Interview
Great for... Well, now you better tell me what's good about it!

๐Ÿชด Thank you for choosing @EnglishForImpact
๐ŸซงBoost our channel
๐ŸซงShare in comments what you enjoy here & what you'd like more of
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October, 31st around the world

Boo! Scared? What keeps you up at night? Tap the video above to find out what @ybeymlina is afraid of!

Hereโ€™s how people deal with fears in 5 parts of the world

๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ฎ๐Ÿ‡ช Halloween (US, Canada, UK, Ireland)
Halloween, the eve of All Hallows' Day. Traditions include: trick-or-treating, costume parties, and carving pumpkins into jack-o'-lanterns. Halloween celebrations are nearly 2,000 years old.

๐Ÿ‡ฎ๐Ÿ‡ช๐Ÿด๓ ง๓ ข๓ ณ๓ ฃ๓ ด๓ ฟ Samhain (Celtic)
Samhain is an ancient Celtic festival marking the end of the harvest season and the beginning of winter. The distance between the living and the spirit world is at its thinnest. Dressed in costumes, Celts offered gifts of food to make peace with ghosts. This festival is still celebrated in Ireland and Scotland.

๐Ÿ‡ฒ๐Ÿ‡ฝ Dรญa de los Muertos (Mexico, Latin America)
Families build ofrendas (altars) adorned with flowers, candles, photographs, and food offerings to invite the spirits of the dead to visit. Unlike Halloween, thereโ€™s a vibe of love and happiness, not fear. A blend of Aztec beliefs of the afterlife with Spanish Catholicism.

๐Ÿ‡ฉ๐Ÿ‡ช Reformation Day (Protestant, Germany)
On October 31, 1517, Martin Luther protested against the sale of indulgences, marking the beginning of Protestant Reformation movement. Reformation Day is significant for Lutheran and Reformed Churches, officially recognized in some German parts.

๐Ÿ‡ต๐Ÿ‡ญ Pangangaluluwa (Philippines)
Pangangaluluwa is a Filipino tradition. People visit houses at night to sing songs related to All Saints' Day and All Souls' Day, to solicit gifts. More commonly practiced in rural areas by children or teenagers.

๐Ÿ’… English For Impact: Embracing the fear 6 days a week since March, 2025
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๐Ÿชด "My wife is...., and I will be a happy dad soon!"
Anonymous Quiz
94%
๐Ÿซงgoing into labour
6%
๐Ÿซงgoing to Dubai
2