English for Impact (S2S + PitchUp)
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Advanced English for ambitious learners. Join & speak with impact.

By @ybeymlina

Learn more about our products, S2S and PitchUp 👉 https://linktr.ee/EnglishForImpact
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3 challenging to pronounce B2/C1 level vocabs

Tonight, at 6PM Moscow time, the most dedicated readers’re taking 1 step further toward becoming eloquent global players - they will meet with @ybeymlina via Zoom to discuss - "Creativity: is it for everyone?," based on the bestseller by a top producer, Rick Rubin

Debugging these 3 phrases below will help our discussion to flow smoothly, with a better English pronunciation. Whether you're coming or not, enjoy the clarity with us through this post

🫧To play a pivotal role - To be of central or critical importance in a process or event
/tə ˈpleɪ ə ˈpɪvətəl ˈroʊl/
"The whistleblower Edward Snowden played a pivotal role in exposing the corruption"

🫧Innate - A natural quality or ability that you are born with, not learned
/ˈɪnˌeɪt/
"Robert Irwin had an innate talent for understanding animals"

🫧Vulnerability - The state of being open to emotional or physical harm
/ˌvʌlnərəˈbɪləti/
"Sharing his personal story was Stan Vishnevsky's (Discord's CTO) act of vulnerability that helped others"

🎧 Start the video to listen, repeat, and nail the prnunciation. Feeling ambitious? Drop a voice message saying these words
💓Like & share to show you're on track
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Speak English like a $17B company

Deconstructing product demos like Airtable's teaches you how to communicate in English with impact. The key's to keep things simple and clear, even when explaining complex features. You learn how to strip away the fluff and present ideas in a way that actually lands with your audience, which is gold when you're working in a second language

Resource
🫧Airtable product demo, YT, 55sec

Glossary to the images

🫧In a silo - separated from other people or elements
"You don't need another AI chatbot in a silo - it doesn't help the business"

🫧Beyond the buzzword - It's not just a popular or trendy word; it has real meaning and value
"WIth Airtable, you move beyond the buzzword"

🫧A sidekick - A helper or partner. The less important person who assists the main hero or leader
"With Airtable as a sidekick, you can achieve a lot"

🪴 Want to describe what you do as convincingly in English? Forward this message to @ybeymlina to apply to join our PitchUp club
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🦄 When you forget the word "pony" and need to paraphrase just a tiny little bit

Stay weird, my friends. Happy Friday!

Happy to share the journey with you 💓
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🪴 ... between privacy and usability isn't easy to make
Anonymous Quiz
72%
🫧trade-off
28%
🫧trade-out
6
🪴 Robert Irwin had an  ... talent for understanding animals
Anonymous Quiz
83%
🫧Innate
17%
🫧Intact
5
🪴 Working ... without contact with other departments makes you feel disconnected
Anonymous Quiz
17%
🫧in Sicily
83%
🫧in a silo
6
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2 hangry (hungry+angry) corps will sooner die of hunger than take a decision

Some words clarify meaning, others obscure it. Some words build walls, others - bridges. Some words trigger respect, others - love

Whatever side you choose, it's useful for sure to be able to recognise "the US corp dialect" at least

Full Transcript
- Hey, I'm starving. Can we align on our dinner strategy for this evening?

- Sure. What's your go-forward preference?

- Uh, I have no strong directional bias*. Do you want to narrow down on* a vertical?

- Honestly, I'm comfortable with any solution.

- You know what? I'll just procure* us some fried chicken.

- Wait, fried chicken doesn't align with my current nutritional road map.

- Then maybe you can suggest something that features a more health-focused result.

- Uh, I don't want to do a deep dive. Just order something that aligns with our dietary parameters.

- Is sushi within scope*?

- Sushi just feels suboptimal. Is Mediterranean on the table?

- Circle back on that one next week.

- Vietnamese?

- Not in my wheelhouse.

- Can we double-click on that?

- It just doesn't resonate.

- Per my earlier request, what do you want to eat?

- I'm detecting elevated hangry levels. Let me jump in here.

- Thank you.

- Hi, I'd like to order one extra-large borch.

- Wait, no!


*
Glossary

🫧
a strong directional bias -
Having a preference or leaning toward a specific option/strategy
In dinner script
:
"I don't have a strong preference for any type of food"

Normal person says
:
"I'm not picky"
or
"Whatever you want"


🫧
to narrow down on a vertical -
Focus on a specific industry/category/area of business

In dinner script:
"Do you want to pick a specific type of cuisine?"
Normal person says:
"What kind of food do you want?"
or
"Pick a cuisine"


🫧
to procure
- Obtain/acquire (usually resources, supplies, services)
In dinner script:
"I'll just get us some fried chicken"

Normal person says:
"I'll buy
it"
or
"I'll order"
or
"I'll get it"


🫧
within scope
- Fits the project boundaries/requirements/budget
In dinner script:
"Is sushi an acceptable option for us?"

Normal person says:
"How about sushi?"
or "
Does sushi work?"


Reference: IG handle corporate.bro

Your turn:
🤑 - I want my door into FAANG/MANGO
👩‍💼 - I want my door out of the corporate
💷 - I want an inheritance from a Nigerian prince
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9 Iconic Maintenance Screens and their Copies

As we all know, a language is better learnt in a cultural context. And what can better showcase the culture than a website maintenance copy? The way you communicate about an unexpected service interruption is the epitome of culture

Get a sneak peek
🫧9 iconic companies
🫧13 phrases
🫧15 best practices for product builders

Which screen is your favorite?

The idea for this investigation came through a personal experience. Yesterday, Canva was down. You can see their screen on the last slide. This screen came in stark contrast with that of PornHub's. How and why I came across that one - you can find out here, if you speak Russian

🪴 Send this compilation to a friend who is obsessed about products or customers
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