A shout-out to remote workers here. Can relate?

JFYI: Slack is a #1 corporate messenger. If you work with the US market, you know
Reference: IG corporatenatalie

Glossary:
🫧House chores - Small jobs you do to keep your house clean and organized
Example: Cleaning, washing dishes, and making your bed are all house chores

🫧Third load of laundry - This is the third time you are washing clothes
Example: I washed my dark clothes (1st load), then my light clothes (2nd load). Now these towels are the third load of laundry

🫧Squeeze house chores around calls - do household maintenance during your work time when you're not on a call

💷 Quick tip: in SEA, it's super affordable to get your laundry done for you. Anyone reading from this region?

Your turn
🗑️ - squeezing laundry and house chores around calls is efficiency
😇 - squeezing laundry and house chores around calls is disrespect and lack of professionalism
🌼 - I have a housekeeper

💷 The Price and Value of Education

This week's topic for S2S users was inspired by a story of my friend Daniil Scherbakov (LinkedIn) who spent his life savings ($190K) on Camridge MBA at the peak of his career, hasn't earned it back yet, and has 0 regrets. All for the love of high quality experience

Daniil shared his life story with a member of our PitchUp club Dmitry. After watching their interview in Russian, @ybeymlina was so moved that we came up with a text, phrases, and questions to explore the topic of advancing your education in adulthood with you

Related Glossary
🫧entire savings - All the money you saved for the future
"After the car repair, my entire savings were gone"
🫧to put your money where your mouth is - To show by your actions that you really believe what you say
"Daniil’s story is about putting his money where his mouth is. He paid the high price of education, gave up financial security, and still feels it was worth it"
🫧to stay true to (your values) - To continue to believe in your dreams, promises, or yourself
"Even through challenges, Daniil stayed true to his goal of getting world class education"

💓Want to learn to share your views with nuance in English, surrounded by like-minded ambitious people?
Text Wednesday to @ybeymlina and she'll sign you up for our open Zoom meeting, Wednesday 6-7PM MSC time

What ANYONE can learn from Stripe's product updates to get heard IRL

Perk up your ears* if you often get frustrated by people (co-workers, friends, family) not getting your ideas. The answer comes from an unxpected source: tech giants' product updates

If you think this has nothing to do with you because you're not a tech founder, you're wrong. There's 1 thing that successful product owners have mastered and you can too: to get heard and trusted by their audience. Companies like Stripe, Tinder, TikTok have changed user behaviour, which is not an easy task to accomplish. You know that if you're a manager or a parent

As you deconstruct tech giants' product releases, you shape your speech to have... impact

Take Stripe Connect's Product Release Transcript

Creating a business that needs to accept and pay out money between different parties is challenging. You could stitch together numerous third-party solutions to support all the things you need, like verifying recipients, whether they are sellers or service providers, routing payments and reconciliation and you'd still need to dedicate engineers to successfully integrate everything.

But that might not be the best use of precious resources. And let's not even get into how painful it is to go international. What you want is to focus on building your product and solving for what your customers need, not on payments infrastructure.

That's why we built Stripe Connect. Connect is software that makes it easy for businesses to accept and pay out money to various parties. Get your recipients verified and signed up quickly and easily, you control the experience from end to end. We deal with local compliance requirements for your business model to make routing payments easy. Want to allow same-day payouts or set them up automatically every week? You choose when and how often your recipients get paid, and Connect takes care of the rest; no paper checks or manual processes. It's easy to manage everything straight from the Stripe dashboard.

Growing your business internationally has never been easier. Expand in any of the 25 plus countries where Stripe operates, right out of the box, with one easy integration. No need to spend time or money establishing local subsidiaries. Take advantage of local payment methods and accept more than 100 currencies.

Whether you're connecting drivers with riders, babysitters with parents, contractors with homeowners, or virtually any business model that you can dream up, let Stripe Connect handle your payment infrastructure so you can focus on building products for your users.

Now, see the framework Stripe followed

1. Acknoledge listener wants something and it's hard to get
2. Show you understand the annoying things your listener wants to do to get what they want
3. List your listener's goals and constraints — show again you get them
4. Introduce your idea (STripe Connect, in this case)
5. Show the listener can get what they want by taking your idea on board*

Now, you get the attention and can change behaviour. You can even apply this framework to talking to a 5-year old - encourage you to try and share results! Will be happy to fine-tune them to your context

*Glossary
🫧to take an idea on board - to believe the idea and start using it
🫧perk up your ears - to pay attention closely

🪴 Like and stay tuned for more tools towards world-class English speech that gets you heard internationally. Let's grow together

I had so much fun yesterday despite finishing at 11PM my local time!

Thank you for the meeting:
💓5 amazing, ambitious, high English level people
💓3 countries (Russia, Chile, Vietnam)
💓11 phrases incorporated into your active speech

🪴 What the guys did:
🫧articulatory warm up for pronunciation: intonation & flow
🫧vocabulary warm up: checking the meaning & use of 11 high level phrases
🫧3 rounds of a controversial story summaries with a rising level of challenges & interaction
🫧chat in break-out rooms

🪴 Outcomes for the participnats:
🫧can express views on a complex professional topic with nuance, details and confidence
🫧a 60-minute dynamic speaking boost with like-minded, selected peers (this channel requires a higher level of cognitive processing so we attract the best)
🫧a serious energy boost

A sneak peek into 7 phrases we actively used
1. Eventually: After some time; in the end.
"I was lost for an hour, but eventually I found the station."

2. To hold a diploma: To have finished a special course of study and have the official paper that proves it.
"He holds a diploma in computer science from the local college."

3. To enrol in: To put your name on a list to join a class or course.
"I want to enrol in a Spanish class this autumn."

4. To complete a degree: To finish all the studies at a university or college.
"She worked hard to complete her degree in biology."

5. Severe /sɪˈvɪər/ depression: A very serious illness that makes a person feel extremely sad and hopeless for a long time.
"After his friend moved away, he suffered from severe depression."

6. The bare minimum: The least possible amount of work or effort needed.
"He only does the bare minimum at his job, so he never gets a promotion."

7. Connections flourish: Relationships with people become stronger and more successful.
"When she moved to the new city, her connections flourished and she made many friends."

PS: a sneak peek - an exclusive limited preview

💅 Want to give it a try next Wednesday? Text Wednesday to @ybeymlina to sign up

3 Challenging to Pronounce B2/C1 Level Adjectives

As S2S users were discussing spending entire savings on education, 3 words consistently tripped their tongues over. Our assessors corrected the errors and included them in personal feedback reports. Now sharing the pronunciation tips with all of you, so you don't repeat others' mistakes!

🫧Severe - very bad & serious, grave, or very strict
/səˈvɪe/
"The professor had severe grading standards, so few students received an A on the final exam."

🫧Austere - Simple, plain, and without luxury
/ɔːˈstɪe/
"The company's austere budget meant there was no money for new hires or team lunches."

🫧Serene - Very calm and peaceful
/səˈriːn/
"Before making her final decision on the merger, the CEO remained serene and focused, despite the pressure."

🎧 Start the video to listen, repeat, and nail the prnunciation. Feeling ambitious? Drop a voice message saying these words
💓Like & share to motivate us not to abandon the channel

Learn to speak about your work as cool as these Vietnamese delivery guys do

Reference: IG novas_brain

Full Service Description
Vietnam’s Kuria Service – Lightning-Fast* Boat Deliveries in Ho Chi Minh CityDive into the vibrant waterways of Ho Chi Minh City with Vietnam’s Couria Service, where delivery men redefine speed and efficiency in this captivating video!
Watch these skilled couriers navigate the city’s narrow canals in nimble* boats, delivering parcels to customers within just two hours of ordering. Trained specifically in expert boat rowing, they masterfully glide through the bustling waterways, handing off packages to waiting customers without ever stopping — an incredible feat of precision and coordination*.
This unique delivery method, set against the backdrop of Vietnam’s iconic canal network, showcases an innovative blend of tradition and modern logistics. Perfect for global viewers curious about ingenious urban solutions, this video offers a thrilling glimpse into a delivery system unlike any other.
Don’t miss the action—experience the pulse of Ho Chi Minh City’s waterways!

Glossary:
🫧Lightning-fast - very, very quick (as fast as ⚡️ lightning)
🫧Nimble - able to move or react quickly and easily
🫧Feat of precision & coordination - an achievement that requires perfect accuracy and teamwork

DId you find the typo in the subtitles?

Your turn
🤓- OK, but how scalable is this delivery? Can it work during peak seasons?
🎁 - I want a delivery from Vietnam. Now!
🪴 - I want to sell my services in English as confidently as these guys

TOP Popular Posts of September

Lamenting yet another year slipping by or going steady? Our team is cheerful to mark a milestone: 1/2 year of this channel this September

💓TOP by views
The English words that got Kenzo hired by an American company
Great for job seekers who want to stand out

💓TOP by shares
English learners as 15 insects: full typology after 2.5 years in Asia
Great for self-reflection

💓TOP by comments
Anchor/Angler quiz
Great for vocab review and discovering who your boyfriend is 😂

💓TOP by reactions
September the 1st globally
Great for world exploration

🪴 Thank you for choosing @EnglishForImpact
- Boost our channel
- Share in comments what you enjoy here & what you'd like more of

October, 1 around the world

I don't know about you, as for me, I measure the pace of time in months. The beginning of each month nudges* me to stop, take a breath and zoom in/out on what's going on in my life and in the world. We learn English to connect with the world, so it matters

Here's what October, 1 means to people in 6 countries

🇮🇳🇵🇰India, Pakistan: Goddess Durga Day. Celebration of Durga's victory over the buffalo demon Mahishasura. Mother fugure, protector against evil
🇺🇿Uzbekistan: Teachers' Day
🇨🇳🇳🇬China, Nigeria: National Day
🇺🇸 USA: #CoffeWithACopDay Inspired by policemen’s stereotypical love for doughnuts (Think The Simpsons). An opportunity to have a coffee with your local community’s police guys. It breaks down barriers and makes police more approachable*

Glossary
🫧To nudge - to gently push to do something
“Our channel nudges you to learn English vocabulary”
🫧Approachable - friendly, open to interaction
“My approachable personality makes it easy to ask me questions”

Does October, 1 mean anything to you personally? Which country out of 6 would you go to today? 🙂

Feeling nostalgic about 2016? Well, it's the year when Dollar Shave Club was sold to Unilever for $1B in cash

Michael Dubin went viral with this video and got investment from A16Z and other VCs who typically invest in tech startups. His successful distribution got users to pay $1/month subscription for razor blade refills

You can learn to be as convincing as Michael too

Transcript
Hi, I'm Mike, founder of DollarShaveClub. What is DollarShaveClub? Well, for a dollar a month, we send high-quality razors right to your door.

Yeah, a dollar. Are the blades any good?

No, our blades are great. Each razor has stainless steel blades, an aloe vera lubricating strip, and a pivot head. It's so gentle, a toddler* could use it. And do you like spending $20 a month on brand name razors? Nineteen go to Roger Federer. "I'm good at tennis."

And do you think your razor needs a vibrating handle, a flashlight, a back scratcher, and ten blades? Your handsome-ass grandfather had one blade and polio. Looking good, Pop-Pop.

Stop paying for shave tech you don't need, and stop forgetting to buy your blades every month. Alejandra and I are going to ship them right to you.*

We're not just selling razors; we're also making new jobs. Alejandra, what were you doing last month? "Not working." What are you doing now? "Working." I'm no Vanderbilt, but this train makes jobs.

So, stop forgetting to buy your blades every month, and start deciding where you're going to stack all those dollar bills I'm saving you.

We are DollarShaveClub, and the party is on.

Take-aways
🫧Keep it simple
🫧Don't be afraid to attack competitors by name
🫧Mention a social responsibility program (in this case - creating jobs)
🫧Self-deprecating* humor is ok

*Glossary
🫧To ship it - to send, deliver (not only by ship)
🫧A toddler - 1-3yo child who learns to walk
🫧Self-deprecating humor - making fun of yourself, pointing out your weaknesses to be funny and close to audience

Your turn
🧸 Speaking like Michael is a great skill
🐷 Speaking like Michael isn't useful for me

5 quotes & phrases from @durov (Telegram's Founder & CEO) & Lex Fridman's interview

Have you watched it already? Released 2 days ago, it's got 775K views on YT already (The Link)

Throughout his podcasting career, Lex's already interviewed Elon Musk (Space X), Mark Zuckerberg (Meta), Sam Altman (Open AI), Jack Dorsey (Twitter), and Ray Dalio (Principles). It's great to see a non-native English speaker founder join the league and get heard internationally

Pavel Durov's net worth is estimated to be over $15B. Telegram has over 900M monthly active users and its valuation is over $30B

@ybeymlina gets infinite inspiration from watching people with massive achievements and wants to make their speech more accessible to the readers, with all nuances

Here're 5 phrases from Pavel Durov's interview broken down to you with time codes
Check yourself, how many do you know?

42:50 "If some employees don't have enough work to do, they demotivate everyone else by their mere existence"
= by their presence only, they don't have to do anything else

56:04 "Increasing taxes and regulations suffocates free markets & free enterprise"
= to die or kill from a lack of air

57:55 "They read me the list of crimes I was accused of — which was mind-boggling"
= your mind tries to understand it, but it can't (because it's too big, difficult, crazy, or frightening)

58:08 "They're accusing me of all possible crimes that some users of Telegram have allegedly committed"
= claimed to be true, but not proven or verified

1:43:51 "Europe's struggling to keep up with China, South Korea, Japan, where educational systems are based on ruthless competition"
= harsh, cruel, and determined, without any concern for the harm or suffering it causes to others

We have got an idea — to release a full guide on the whole interview, 4h34min. Deconstructing Pavel's vocabulay, pronunciation, style of speech delivery, response structures, and even a couple of mistakes we caught. PDF and/or video format

💅 What do you think, shall we do it? If this message gets 20+ reactions & 10+ shares in total (private, to chats, channels, and TG stories), we'll get to work to release this content piece here