English for Impact (S2S + PitchUp)
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Advanced English for ambitious learners. Join & speak with impact.

By @ybeymlina

Learn more about our products, S2S and PitchUp πŸ‘‰ https://linktr.ee/EnglishForImpact
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🌈 So cool we kick off summer & celebrate International Children's Day on the same date

Even though the author of this blog and S2S founder Yulia lives in Vietnam, enjoying summer 365 days per year, summer remains for her the season of free imagination, dreams and promise of a new life

I wish you to master self parenting, take care of your inner child and never > never < discount your dreams cause they're unrealistic

Why? Cause they're unrealistic only before you break them down into manageable doable pieces

🌷
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Summer is the season of holidays and purchases you've been saving for

Do you make your purchases and booking based on online reviews? Do you trust them and do you leave them yourself?

This week S2S users discuss common attitudes towards leaving reviews, top reviewer behaviors, and soak in vocabular of polite and diplomatic reviews that firmly hold your ground.

😊 Fun fact: some business do not hide unreasonable negative reviews and even use them as a promo, to rally customer supprt. Just as Allamo Drafthouse did β€” enjoy their very American customer review in 1:40 min video

Video glossary
🫧to piss off To make someone very angry or annoyed (informal and rude)
"His rude comment really pissed me off"
🫧to treat your customers (well/poorly/like a piece of a shit) The way a business or person behaves toward their customers
"A good company always treats its customers with respect"
🫧I wasn't aware I didn’t know about something.
"I wasn’t aware the store was closed today"


Want to boost up your English to demand what you pay for in a firm and polite manner? Get started with S2S, book your level screening & starter call ▢️ here
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It's mid week, which means S2S assessor have already reviewed quite a few reports of you guys discussing the Online Reviews topic

πŸ”ͺAnd guess what, they think you need help! Please review the 3 butchered words of this week and expell the evil pronunciation spirit from your body

πŸ‘β€πŸ—¨Clogged /klogd/ not /klogid/
> Blocked so that water or air cannot pass through
> Example: The sink is clogged, and the water won’t go down

πŸ‘β€πŸ—¨To nudge /nʌdΚ’/ not /nudg/
> To push a bit to do sth
The app gave me points as a nudge to leave a review

πŸ‘β€πŸ—¨To skew /skjuː/ not /skeu/
> To move more toward one side
> The reviews skew to very positive or very negative β€” not many are in the middle

πŸ“ŽWant to start using correct pronunciation and getting feedback on your performance? Learn more about S2S
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πŸ€“ Candid or Blunt? It's all in the eyes of the beholder

Cultural biases, preconceptions, stereotypes shape the way we see the world. It's not good or bad, just the way it is. By being politically correct and sweeping the issue under the rug, we do not contribute to stronger cross-border communication β€” better to be aware than frustrated ;)

I was born as a native speaker of Russian. Our culture is known for direct feedback, sharing what we think without holding back. We call this behaviour 'candid.' We also consider Americans who avoid telling even slightly negative things to your face and then letting you down behind your back as hypocritical, unreliable, insincere, and lots of other things. Cause we are 'candid,' we share what we feel candidly.

As for the other side, many nations see us as confrontational and 'blunt': direct to the point of rudeness or stupidity, lacking social skills.

1 behaviour, 2 words. Imagine hearing this feedback: 'Your spaghetti code needs to be reviewed back to back, there is no chance we can send this to client the way it is.' Only you chose what to call this: 'candid' or 'blunt,' the dictionary will not help. It's your decision.

πŸ„This post was inspired by a speaking session with an S2S user Maxim

❀️ Better be candid
πŸ‘©β€πŸ’Ό Blunt people are unprofessional, learn social skills
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πŸ” TGIF isn’t just the name of a burger chain β€” it’s the universal battle cry for Friday happy hours and corporate outings. (Fun fact: Google offices are legendary for their unlimited TGIF beer taps… Editorial team fact-checked this β€” dated one of their coding slaves)

πŸ€ͺ Speaking of language quirks… When Yulia was living her best Moscow life teaching English, blissfully unaware she’d later be building startups from Asia, she asked her fellow American teachers: β€œWhat mistakes do Russian students make that annoy you the most?” Expecting rants about tenses or accents, she was shocked. The answer? β€œβ€˜Thanks God’ instead of β€˜Thank God.’ Drives me nuts!” Well, thank god she doesn’t work with them anymore.

Got cool weekend plans?

Here’s your 4-phrase chill kit (use them wisely):

🫧To bed rot β€”  to spend excessive time lying in bed, doing passive activities (scrolling, watching TV, napping), often as a form of self-care or avoidance
"I bed rotted all weekend and watched TikTok for 8 hours straight"
🫧To veg out β€” to relax lazily, often while doing nothing productive (like a vegetable)
"I vegged out all day playing video games"
🫧To wind down β€” To relax after stress or activity
"I need an hour to wind down before bed"
🫧To kick back β€” To relax, often in a comfortable way
"After work, I like to kick back and watch TV"


πŸͺ΄Comment your plans (bonus points for using a new phrase!)
πŸͺ΄Send this to a bed rotter who needs to see this post ;)
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πŸ‡»πŸ‡³The author of @EnglishForImpact, Yulia, sends you 'hi' from Da Lat, Vietnam, and unplugs to enjoy her touristy Saturday

πŸ˜’ If you chose the life of emmigration, especially in an ethnically different country, prep yourself for the kinda looks in the pic

This is totally ok for those though who have never felt truly at home back home

Jokes aside, the meme does have a grammar error... Will you correct it in comments?
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Remember in May we were polling you on* your credit card number what you do?

Time to share the results! We're super proud to keep growing with the best tribe one can wish for: most motivated and inspired high level learners. We commit to keeping the bar high* and attracting the strongest readers, like you

Feel underrepresented*? Go take that pollπŸ‘†

*Post glossary

🫧to keep the bar high β€” To maintain high standards or expectations
"Our manager always keeps the bar high β€” average work is never enough"
🫧underrepresented β€” Not having enough people from a particular group
"Women are still underrepresented in tech leadership roles"
🫧to poll smb on sth β€” To ask people for their opinions/facts about a specific topic
"We polled our users on the new app design, and most of them liked it"


πŸͺ΄Thank you for choosing @EnglishForImpact (S2S + PitchUp)
πŸͺ΄Know someone from our tribe who isn't here yet? Do them a favor & spread the word
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3 years ago, Yulia Beymlina (the author of this channel and now the founder of S2S) joined a key podcast episode on Zapusk Zavtra with CTO Samat Galimov.

At that time, Yulia was working as a Product Manager at Yandex Practicum. She joined the podcast to talk about a new course launch. That episode turned out to be a turning point: more than 700 people from IT signed up for the course after hearing it.

It was a big moment for both Yulia and the listeners. Yulia became much more visible in her unit, and the listeners discovered a tool that helped change their approach to learning English.

At S2S, our mission is to share the best tools and ideas, no matter how hard it is to grab people’s attention these days.

With this in mind, we’ve broken that 49-minute podcast into 6 key takeaways [with timecodes] to make it easy for you to learn from it too.

1) 10:40 Discourse management
2) 14:08 Owning a foreign language
3) 17:43 Blurred boundary between grammar & vocabulary
4) 21:12 Pronunciation > sounds & accent
5) 23:15 Intensive vs Extensive practice
6) 25:18 The importance of level maintenance

πŸͺ΄Listen to the full 49min episode in Russian
πŸͺ΄You know that one person who needs to hear this
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Haven't seen S2S speaking plans? Check out Spring editorial picks
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Top Voices in Language Learning 2025 | Businessmen | Marcus Witte & Babbel app

Every week, we break down one top language expert from the map to help you navigate the world of language learning with confidence. Today: Marcus Witte (LinkedIn) β€” linguist, teacher, and co-founder of the Babbel App, with 10M+ paid users and 14 languages for learning

πŸ„Check out our visual map above to learn key facts and stats about Babbel and its founder. Want to learn more about Babbel? Check out this 10 min independent youtube review that our editorial team enjoyed quite a bit

πŸ’… S2S vs Babbel

πŸ’“CEFR level

Babbel > From 0 to B1 (Intermediate)
S2S > From B1+ (intermediate) to C1+ (advanced)

πŸ’“Skills & systems

Babbel > all skills & systems*
S2S > only speaking & vocabulary

πŸ’“Topics

Babbel > country study, general topics
S2S > IT, career, cultural nuances

πŸ’“User portrait

Babbel > general audience, travelers, hobby learners
S2S > career and business builders, professionals

πŸ’“Funding

Babbel > $33M
S2S > powered by your love & support (share this channel ;))

*Post Glossary

🫧discrepancy between β€” A difference between two things that should match
"There is a discrepancy between what the company promised and what they delivered"
🫧claims (on website) β€” Statements that say something is true, often used in marketing
"Don’t trust all the claims on websites β€” check reviews too"
🫧language skills & systems
skills = receptive (listening, reading), productive (speaking, writing)
systems = grammar, vocabulary, pronunciation, discourse


πŸͺ΄ Stay tuned for another top voice next week & spread the language learning love
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Recognising Sam Altman in the video, Open AI (chat GPT) CEO? πŸ˜‰ We like Sam's definition of AGI (Artificial General Intelligence)

βš–οΈ This week S2S assessors check our users discussing AGI, its capabilities, likelihood, and implications. Lots of exciting perspectives, very different takes on it β€” we're thrilled to have attracted such an enthusiastic crowd. Also, not so many doomers among us: most of you are AI optimists or take a balanced stance

🩺 1 AGI use case that S2S folks care about a lot is in medical care: will and should AI tools be used in diagnostics (e.g., IDx-DR for diabetic retinopathy=eye disease)? The author of this channel Yulia did diagnose her skin condition with chat GPT. The accuracy of that diagnosis was later confirmed by a human doctor!

3 phrases from this week's S2S AGI speaking plan for you to learn

1. Implications β€”The possible results or effects of an action or decision

Example: The new law has serious implications for schools using AI tools

2. (Mis)aligned with human values β€” (Not) matching or fitting well with what most people believe is right

Example: The robot’s actions were misaligned with human values

3. Doomers β€” People who strongly believe that a bad future is unavoidable

Example: The doomers say AI will destroy the world


πŸ“Ž Learn more about S2S
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😈TGIF, learners! How many polite emails have you sent this week? Speak up in comments, don't be shy β€” we won't judge! We judge only grammar here πŸ˜‚

Post glossary
🫧Born to β€” Meant for something from the beginning
🫧Cursed to β€” Doomed to something bad, like a punishment
🫧Have no mercy β€” Be very cruel or strict; show no kindness


πŸ“ŽS2S, your step to English freedom for real. Learn more here
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