Seven proven strategies to monetize low-intent app users, from one-time unlocks and short-term plans to ads, tips, usage-based upgrades, and referrals. Learn how to capture revenue and retention from free users without eroding trust.

You can now configure win-back offers — a new type of offer for auto-renewable subscriptions — in App Store Connect. Win-back offers allow you to reach previous subscribers and encourage them to resubscribe to your app or game. For example, you can create…

The App Review Guidelines have been revised to add iPadOS to Notarization.Starting September 16:
Users in the EU can download iPadOS apps on the App Store and through alternative distribution. As mentioned in May, if you have entered into the Alternative…

Apple is committed to making the App Store a safe place for everyone — especially kids. Within the next few months, the following regional age ratings for Australia and France will be implemented in accordance with local laws. No action is needed on your…

We’re thrilled to announce the Swift Student Challenge 2025. The Challenge provides the next generation of student developers the opportunity to showcase their creativity and coding skills by building app playgrounds with Swift.Applications for the next Challenge…

The Certification Authority (CA) for Apple Push Notification service (APNs) is changing. APNs will update the server certificates in sandbox on January 20, 2025, and in production on February 24, 2025. All developers using APNs will need to update their application’s…

Starting today, in order to submit updates for apps on the App Store in the European Union (EU) Account Holders or Admins in the Apple Developer Program need to enter trader status in App Store Connect. If you’re a trader, you’ll need to provide your trader…

The Apple Developer Program License Agreement and its Schedules 1, 2, and 3 have been updated to support updated policies and upcoming features, and to provide clarification. Please review the changes below and accept the updated terms in your account.

The beta versions of iOS 18.2, iPadOS 18.2, and macOS 15.2 are now available. Get your apps ready by confirming they work as expected on these releases. And make sure to build and test with Xcode 16.2 beta to take advantage of the advancements in the latest SDKs.As…

Beta testing your apps, games, and App Clips is even better with new enhancements to TestFlight. Updates include:
Redesigned invitations. TestFlight invitations now include your beta app description to better highlight new features and content your app or…

As part of ongoing efforts to improve security and privacy on Apple platforms, the App Store receipt signing intermediate certificate is being updated to use the SHA-256 cryptographic algorithm. This certificate is used to sign App Store receipts, which are…

The Push Notifications Console now includes metrics for broadcast push notifications sent in the Apple Push Notification service (APNs) production environment. The console’s interface provides an aggregated view of the broadcast push notifications that are…

Share your app or game’s upcoming content and enhancements for App Store featuring consideration with new Featuring Nominations in App Store Connect. Submit a nomination to tell our team about a new launch, in-app content, or added functionality. If you’re…

The App Store is designed to make it easy to sell your digital goods and services globally, with support for 44 currencies across 175 storefronts.From time to time, we may need to adjust prices or your proceeds due to changes in tax regulations or foreign…

Every year, the App Store Awards celebrate exceptional apps and games that improve people's lives while showcasing the highest levels of technical innovation, user experience, design, and positive cultural impact. This year, the App Store Editorial team is…

The busiest season on the App Store is almost here. Make sure your apps and games are up to date and ready.App Review will continue to accept submissions throughout the holiday season. Please plan to submit time-sensitive submissions early, as we anticipate…

In this edition: An incredible AAA game comes to Mac. Plus, the latest on International Women’s Day activities, WeChat, and more.

With new characters, incredible environments, and incredible technical power, Assassin’s Creed Shadows, the 14th main entry in the series, is an evolution for the franchise in nearly every detail.

Ask Jason Toff whether his Apple Design Award winner is a game or an app, and his answer is yes.

Revisit foundational sessions, join us to dive into SwiftUI, and meet an Apple Design Award winner that defies description.

Go behind the design with this Apple Design Award winner from Paris-based studio The Pixel Hunt.